Virtual event growth Sullivan Group has positioned itself as a leader in broadcast quality virtual meetings and hybrid event logistics, offering services from concept development to production design. This presents an opportunity to upsell larger virtual programs or retained virtual event partnerships with ongoing strategic planning and post-event evaluation.

Women-owned credibility Certified as a Women-Owned Business by the City of Houston and WBEA, Sullivan Group can be prioritized in supplier diversity programs and RFPs seeking diverse vendors, expanding access to corporate clients with vendor diversity goals.

Full-service capability With expertise spanning venue site inspection, contract negotiation, vendor management, production, F&B, safety protocols, and post-event audits, there is potential to bundle services for multi-day conferences, incentive travel, and investor relations meetings, increasing average deal size.

Houston-base advantage Headquartered in Houston with a global delivery footprint and frequent travel for programs, Sullivan Group can target energy, healthcare, and manufacturing clients with regional needs, offering scalable event programs and on-site support across markets.

Tech-enabled delivery Adoption of modern tech stack including broadcasting quality production, advanced communication tech, and analytics tools suggests opportunities to offer enhanced virtual attendee experiences, data-driven event metrics, and integration with clients' marketing automation platforms.