SUM Email Format
Business Consulting and ServicesCommunity of Madrid, Spain51-200 Employees
SUM is a B2B-focused consulting firm aiming to improve top-line results for client companies. It specializes in optimizing marketing and commercial systems for B2B organizations, emphasizing omnichannel marketing models and B2B sales models, and moving from lab testing to industrialized operations. The core approach centers on Account-Based Marketing (ABM) to define ideal customers, target accounts, and decision-makers, and to drive omnichannel, personalized, automated engagement toward conversion. Based in Humanes de Madrid in the Community of Madrid region, Spain, SUM operates within the business consulting and services industry and offers services including B2B marketing design, acquisition strategy and outbound operations, and end-to-end outsourced B2B sales through a specialized team; it also notes Grupo Nervo as its corporate group. With more than 25 years of experience and a record of over 500 projects, SUM maintains a team of more than 50 specialized consultants.