ABM Focus Target B2B brands seeking to formalize and scale ABM programs. SUM designs ideal customer profiles, target accounts, and decision-maker maps, then builds omnichannel, automated engagement to move leads toward conversion. Look for signals like ABM pilots, multi-channel investment shifts, or moves from siloed marketing to integrated demand generation.

Outsourcing Solution Opportunity with mid-market firms aiming to accelerate revenue without increasing internal sales headcount. SUM offers end-to-end B2B sales outsourcing with a dedicated specialist team, providing a turnkey revenue engine that can shorten cycles and deliver clear accountability.

Pilot to Scale Leverage the lab-to-industrialization approach to run controlled pilots that validate marketing and sales models before broader rollout. Target companies with experimentation budgets or those pursuing scalable automation across accounts and geographies.

Tech Enabled Execution A strong tech stack including Salesforce Marketing Cloud Account Engagement enables data-driven targeting and automated nurture. Position as a partner to optimize ABM investments, integrate marketing with CRM, and improve conversion outcomes.

Regional Expertise Madrid-based consultancy with deep Spanish and European B2B market knowledge and a proven delivery track record. Opportunities to expand regional footprint, form partnerships with tech vendors, and offer bilingual, locally aware growth programs.