Insights

B2B Focus SUM specializes in B2B marketing and sales optimization, presenting a clear opportunity to position additional cross-sell or upsell services to mid-sized B2B clients seeking omnichannel marketing automation and end-to-end B2B sales outsourcing.

Account-Based Value With ABM as a core methodology and a scalable omnichannel playbook, there is potential to package premium ABM programs for clients aiming to accelerate lead-to-conversion velocity and improve account-level ROI.

Automation Advantage Leverage their technology stack including Salesforce Marketing Cloud and automation capabilities to propose data-led marketing operations outsourcing, enabling clients to industrialize demand generation at scale.

Experience Footprint Access to 25+ years of experience, 500+ projects, and a specialized consulting team can be marketed as a differentiator to clients seeking proven B2B marketing and sales transformation partnerships.

Growth Signals Target mid-market B2B firms looking to modernize marketing and outsource sales functions, emphasizing rapid onboarding, lab-to-automation transitions, and measurable improvements in top-line performance.

SUM Tech Stack

SUM uses 8 technology products and services including Hotjar, Site Kit, OWL Carousel, and more. Explore SUM's tech stack below.

  • Hotjar
    Analytics
  • Site Kit
    Analytics
  • OWL Carousel
    Javascript Libraries
  • Salesforce Marketing Cloud Account Engagement
    Marketing Automation
  • SiteGround
    Platform As A Service
  • X-XSS-Protection
    Security
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

Media & News

SUM's Email Address Formats

SUM uses at least 1 format(s):
SUM Email FormatsExamplePercentage
First.Last@sum.esJohn.Doe@sum.es
43%
Last@sum.esDoe@sum.es
28%
FLast@sum.esJDoe@sum.es
29%

Frequently Asked Questions

What is SUM's stock symbol?

Minus sign iconPlus sign icon
SUM is a publicly traded company; the company's stock symbol is SUM.

What is SUM's official website and social media links?

Minus sign iconPlus sign icon
SUM's official website is sum.es and has social profiles on LinkedIn.

How much revenue does SUM generate?

Minus sign iconPlus sign icon
As of July 2026, SUM's annual revenue is estimated to be $1M - $10M.

What is SUM's NAICS code?

Minus sign iconPlus sign icon
SUM's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does SUM have currently?

Minus sign iconPlus sign icon
As of July 2026, SUM has approximately 58 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Account Based Marketing Manager: L. M. V.Team Leader: F. C. C.Member Board Of Directors: J. C.. Explore SUM's employee directory with LeadIQ.

What industry does SUM belong to?

Minus sign iconPlus sign icon
SUM operates in the Business Consulting and Services industry.

What technology does SUM use?

Minus sign iconPlus sign icon
SUM's tech stack includes HotjarSite KitOWL CarouselSalesforce Marketing Cloud Account EngagementSiteGroundX-XSS-ProtectionBootstrapNginx.

What is SUM's email format?

Minus sign iconPlus sign icon
SUM's email format typically follows the pattern of First.Last@sum.es. Find more SUM email formats with LeadIQ.

When was SUM founded?

Minus sign iconPlus sign icon
SUM was founded in 2018.
SUM logo

SUM

Business Consulting and ServicesCommunity of Madrid, Spain51-200 Employees

SUM is a B2B-focused consulting firm aiming to improve top-line results for client companies. It specializes in optimizing marketing and commercial systems for B2B organizations, emphasizing omnichannel marketing models and B2B sales models, and moving from lab testing to industrialized operations. The core approach centers on Account-Based Marketing (ABM) to define ideal customers, target accounts, and decision-makers, and to drive omnichannel, personalized, automated engagement toward conversion. Based in Humanes de Madrid in the Community of Madrid region, Spain, SUM operates within the business consulting and services industry and offers services including B2B marketing design, acquisition strategy and outbound operations, and end-to-end outsourced B2B sales through a specialized team; it also notes Grupo Nervo as its corporate group. With more than 25 years of experience and a record of over 500 projects, SUM maintains a team of more than 50 specialized consultants.

Section iconCompany Overview

Website
sum.es
Stock Symbol
SUM
NAICS Code
5416 - Management, Scientific, and Technical Consulting Services
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    SUM's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    SUM's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.