Digital Marketing The company already runs Google Ads and tracks with Google Analytics, presenting an opportunity to broaden paid channels (social ads, remarketing) and implement conversion rate optimization to lift campaign ROI.

Web UX Optimization With cart functionality and CivicTheme in use, prioritize checkout simplification, streamlined booking flow, and enhanced Open Graph social metadata to improve conversions and social reach.

Tech Modernization Leverage hosting and CMS assets (RackSpace Cloud, Caddy, CivicTheme) to optimize site performance, security, and scalability for campaigns and seasonal promotions.

Local Market Growth Based in Madison, Alabama with a mid-size team, pursue partnerships with local venues and event spaces to secure cross-promotional opportunities and sustained bookings.

Data-Driven Growth Expand analytics-driven marketing with CRM integration, automated reporting, and journey mapping to identify cross-sell and retention opportunities.