Sustainability Innovation Sun Chemical is actively developing eco-friendly products, such as SVHC-free soldermask solutions and vegetable oil-based inks, indicating opportunities to supply sustainable printing and PCB materials to clients aiming to reduce environmental impact.

Event Engagement The company regularly participates in industry trade shows like Productronica, CHINACOAT, and PRINTING United Expo, providing avenues for sales teams to connect with potential customers and showcase new product offerings.

Strategic Partnerships Recent collaborations, such as the partnership with Onlineprinters to develop sustainable inks, open collaborative sales channels and co-marketing opportunities with print service providers and OEMs.

Market Expansion By attending international industry events across Europe and Asia, Sun Chemical demonstrates a focus on global growth, offering prospects to introduce new product lines to diverse markets.

Technological Highlights The adoption of advanced technology platforms like PACE for ink development and digital printing portfolios positions Sun Chemical as an innovator, creating opportunities to sell cutting-edge solutions to forward-thinking manufacturers.