Acquisition Context Recent acquisition by Powdr Corp in August 2024 signals potential changes in strategic direction, cross-selling opportunities, and access to Powdr’s hospitality and resort network for bundled adventure experiences.

Market Position Operates family-friendly whitewater rafting across three Oregon rivers from two Bend-area locations, offering a focused, niche recreation experience that aligns with regional tourism and outdoor adventure demand.

Revenue Scale Annual revenue in the range of $1M to $10M with a lean team (11-50 employees) suggests room to scale through partnerships, upselling multi-day trips, or bundled packages with lodging and resort amenities.

Technology & Ops Tech stack includes iCIMS, AWS, SharePoint, WordPress, and marketing tools like Sprout Social and OneTrust, indicating readiness for CRM-driven sales follow-up, digital marketing expansion, and compliant guest data management.

Growth Opportunities Two resort pickups and active collaboration with Central Oregon resorts create partnership avenues for exclusive tours, season passes, group incentives, instructor training collaborations, and co-branded campaigns with Powdr’s resort ecosystem.