Global Presence Sun Life operates in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia, offering a wide range of insurance and investment products. This global presence provides ample opportunities for cross-border partnerships and expansion.

Strategic Partnerships Recent partnerships with companies like Moneygment showcase Sun Life's commitment to collaborating with other organizations to provide accessible insurance solutions. Leveraging these partnerships can open avenues for joint marketing initiatives and new client acquisition.

Tech Adoption Sun Life's utilization of tech tools like Tableau Server, Adobe After Effects, and ServiceNow demonstrates a forward-thinking approach. Positioning tech solutions as part of client offerings and emphasizing digital transformation can attract tech-savvy customers seeking innovative financial services.

Key Hires Bringing on key personnel like Maya Beri as chief information officer and Benjamin Deng as the chief investment officer signals Sun Life's focus on strengthening leadership. Leveraging the expertise of these industry veterans can enhance credibility and trust among potential clients.

Industry Recognition Awards such as being named a Top Workplace and winning the App - Financial Services category at the HKB Technology Excellence Awards showcase Sun Life's industry leadership and commitment to excellence. Leveraging these accolades in marketing and client communications can boost brand credibility and attract discerning clients.