New Sales Leadership Sun Pacific® recently hired a new Vice President of Sales, Dave Medders, indicating potential changes in sales strategies and opening doors for new partnerships and opportunities.

Partnership Investment By investing over $50 million in Califia Farms, Sun Pacific® shows a commitment to collaboration and innovation, potentially creating opportunities for cross-promotions or joint product offerings.

Market Expansion Promotion Through initiatives like 'Spread the Cheer' and '100 Days of Sunshine,' Sun Pacific® exhibits a focus on engaging consumers, which can lead to increased brand visibility and new sales channels.

Product Portfolio Diversification As a grower of citrus, kiwifruit, and grapes, Sun Pacific® has a diverse product portfolio that can attract a wide range of customers, providing an opportunity to expand market reach and customer base.

Director of Marketing Hire With the appointment of Kate Reeb as Director of Marketing, Sun Pacific® is poised to enhance its marketing strategies, potentially driving brand awareness and product demand, creating favorable conditions for sales growth.