Online Booking Focus Sun Splash Tours operates a Shopify storefront with a modern front-end stack, signaling opportunities to grow bookings through Shopify apps, bundled packages, and add-ons.

SMB Growth Readiness With a lean team yet strong revenue, the company is well positioned for automation and outsourced services in CRM, marketing, and operations to scale without a large headcount.

Talent & Ops The use of iCIMS shows formal recruiting; as hiring increases, there is potential to offer or upsell HR technology integrations and recruitment process optimization.

Boutique Positioning In a field with large global players, Sun Splash Tours can differentiate through curated experiences and local expertise; potential sales angles include partnerships with OTAs and affiliate programs to broaden distribution.

Data & Marketing The tech stack presents an opportunity to sell analytics, conversion rate optimization, and marketing automation services to improve conversions and customer lifetime value, leveraging the existing e-commerce channel.