Best Rate Opportunity Sundance offers a Best Rate Guarantee to beat competitors' processing rates, presenting a direct negotiation angle for SDRs to upsell cost-saving payment processing plans and premium tier analytics to attract price-sensitive merchants.

Multi‑Channel Processing With capabilities across mobile, NFC, EMV, ecommerce, and POS, there is a cross-sell opportunity to merchant segments looking to consolidate payment rails, optimize onboarding, and reduce device/vendor fragmentation.

Analytics & Reporting The included analytics and reporting suite can be positioned to merchants seeking actionable insights for sales and channel optimization, enabling a value-based sale around data-driven decision-making and performance tracking.

Growth & Scale Readiness As a growing payment solutions provider with a mid-market footprint, Sundance can target mid-sized merchants planning expansion, offering scalable processing, secure equipment, and implementation support to facilitate growth without friction.

Security & Compliance The technology stack and reputable security tools (OneTrust, Imperva, secure processing) can be emphasized to prospects prioritizing data protection, PCI compliance, and risk mitigation to differentiate from smaller, less secure vendors.