Sundial Brands Employee Directory
ManufacturingNew Jersey, United States51-200 Employees
Sundial Brands manufactures SheaMoisture, a hair and skincare line rooted in fair-trade ingredients and Black-founded leadership. The business operates as a Certified B Corp and follows a Community Commerce model, ethically sourcing shea butter from 15 women’s cooperatives in Northern Ghana and paying an ethical wage premium to help those cooperatives build self-sustaining businesses and improve health, education, and financial stability for the women involved. Based in Englewood, New Jersey, the company positions itself as a mid-sized player in the consumer packaged goods sector focused on personal care. SheaMoisture targets consumers who seek culturally authentic, ethically produced personal care solutions with a heritage focus. The brand’s narrative connects to founder Richelieu Dennis’s family history and the broader legacy of Nubian Heritage, emphasizing sustainable supply chains and community impact. In April 2026, the company launched the Shea Scalp Studio alongside its new Anti-Dandruff Collection, marking a concrete product development in its in-store experiences and scalp-care offerings.
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