Italian Craftsmanship SUNNEI prides itself on being a label entirely hand-crafted in Italy, showcasing a blend of traditional Italian tailoring and modern streetwear influences. This emphasis on quality craftsmanship and unique design aesthetic can be a strong selling point to customers looking for premium, authentic fashion pieces.
Expanding Retail Presence With the recent opening of a new flagship store in Milan, SUNNEI has demonstrated its commitment to expanding its retail footprint. Leveraging this physical presence in key fashion capitals can serve as an opportunity for increased brand visibility and customer engagement through in-store experiences.
Diverse Product Offerings SUNNEI's diverse product range, including shoes like mules, sneakers, and high-tops, offers a broad selection for fashion-forward consumers. Highlighting the versatility and fashion-forward nature of these products can attract customers seeking trendy and unique footwear options, presenting a sales opportunity to capitalize on the current trends.
Digital Marketing Potential By utilizing a tech stack that includes platforms like Virtooal, Shopify, and YouTube, SUNNEI demonstrates a digital-forward approach to reaching its target audience. Effective utilization of these digital tools presents an avenue for targeted online marketing campaigns, influencer collaborations, and interactive content creation to drive online sales and brand engagement.
Collaboration Opportunities Given SUNNEI's presence in the fashion industry and its unique design perspective, there exists potential collaboration opportunities with influencers, other brands, or fashion events. Strategic partnerships and collaborations can not only boost brand awareness but also open up new sales channels through exclusive collections or co-marketing initiatives.
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68$10MSUNNEI uses 8 technology products and services including Google Hosted Libraries, Cart Functionality, Oxi Social Login, and more. Explore SUNNEI's tech stack below.
| SUNNEI Email Formats | Percentage |
| First@sunnei.it | 26% |
| First.Last@sunnei.it | 24% |
| First@sunnei.it | 26% |
| First.Last@sunnei.it | 24% |
Retail Apparel and FashionMilano, Italy11-50 Employees
SUNNEI is a label entirely hand-crafted in Italy founded in 2014 by Loris Messina and Simone Rizzo who share a vision to create well-fitted, quality pieces. The brand upholds Italy’s long heritage in men’s tailoring whilst also smartly integrating street silhouettes.
Company Overview
Funding & FinancialsFunding & Financials
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