Global Expansion Alo Yoga has recently expanded its offices to Indonesia, the United Kingdom, Ireland, and multiple locations in the United States. This global expansion presents an opportunity for sales development representatives to tap into new markets and establish partnerships with local retailers.

New Product Launches Alo Yoga has launched new products such as the Uplift + Reset Essential Oil Blend and the winter Alo Atelier collection. Sales development representatives can leverage these new product launches to engage with existing customers and attract new clients by showcasing the brand's innovative offerings.

Sustainability Focus With a strong focus on sustainability through solar power, eco-aware production, and mindfulness initiatives, Alo Yoga appeals to environmentally conscious consumers. Sales development representatives can highlight the company's eco-friendly practices to align with the values of potential customers and drive sales.

Luxury Brand Positioning As a luxury activewear brand, Alo Yoga positions itself as a premium choice in the market. Sales development representatives can leverage the brand's luxury positioning to target affluent customers who value quality, style, and exclusivity, thereby driving higher value sales.

Technologically Advanced Alo Yoga utilizes a range of tech solutions in its operations, including Snap Pixel, Facebook Ads, and Adobe Premiere Pro. Sales development representatives can capitalize on the brand's tech-savvy approach by using digital marketing tools to reach a wider audience and drive online sales.