Global Expansion SUNRATE has an active global expansion footprint across Asia-Pacific, Europe, and the Middle East, with new offices and a shared services center in Malaysia. This presents an opportunity to position cross-border payment and treasury solutions to multinational clients expanding into these regions and needing scalable, compliant infrastructure.

Travel Industry Focus Recent partnerships and collaborations with Sabre and participation at Phocuswright Europe indicate a strong emphasis on the travel sector. Target travel tech platforms, airlines, and travel retail businesses that require global payment orchestration, travel-specific settlement workflows, and AI-enhanced payments.

AI Enabled Pay Sunrate.AI and the launch of AI for B2B payments signal a compelling differentiator for enterprise buyers seeking automated, workflow-driven payment orchestration. Upsell to large enterprises with complex payment flows, procurement automation, and agentic payment management needs.

Regulated Network As a principal member of Mastercard and Visa and partnerships with top global banks, SUNRATE offers a trusted, regulated network with favorable settlement options. Position to financial institutions and large corporates seeking robust cross-border settlement, compliance, and risk management capabilities.

Recognition & Growth Being named a Top 100 Cross-Border Payment Company for 2026 and sustaining rapid regional growth signals strong market momentum. Use this to approach mid-market to enterprise prospects who value proven scale, global connectivity, and industry recognition when selecting a payments partner.