Market position Boutique Charlotte real estate agency with 51-200 employees and revenue in the 25-50M range presents an opportunity to offer scalable marketing and tech solutions tailored to mid-market firms seeking enhanced digital presence and efficiency.

Digital advertising Current tech stack includes Facebook Pixel and Facebook presence, suggesting potential for advanced paid social campaigns, retargeting, and conversion tracking services to optimize buyer and seller lead generation.

Website optimization Reliance on Squarespace with modern web tech implies openness to website performance improvements, IDX integration, CRM connectivity, and analytics enhancements to boost lead capture and user experience.

Growth opportunities Revenue peers range from mid-market players to large brokerages; Sunrise Properties could benefit from scalable marketing automation, CRM upgrades, and partner ecosystems to support growth in a competitive market.

Sales targets With a solid local footprint and a similar revenue profile to smaller players in the group, there is potential for collaboration on premium tools, training, and enrollment in broad-coverage tech or brokerage services to expand market reach.