Market Niche Expansion Sunset Pools and Spas specializes in custom inground pools in the Chicago area and surrounding regions, presenting opportunities to offer advanced landscaping, outdoor living solutions, and premium pool accessories that complement their luxury pools for both residential and commercial clients.

Digital Engagement Growth With their recent launch of tips and tricks related to outdoor pool entertainment and maintenance, there is scope to develop targeted content marketing and digital product offerings that engage their current customer base and attract new clients seeking innovative backyard solutions.

Technology Adoption Utilizing diverse platforms such as Shopify, Google Analytics, and Flywheel indicates openness to integrating new technologies; this creates potential for offering digital tools, online purchasing options, or data-driven services to enhance customer experience and streamline project management.

Competitor Opportunities Compared to larger competitors like Anthony & Sylvan Pools and Pinch A Penny, Sunset Pools has a personalized family-owned positioning, which could be emphasized in cross-selling premium outdoor living products, maintenance services, or expansion into new regional markets to grow their market share.

Upselling and Maintenance Given their focus on high-quality craftsmanship and project complexity, there is an opportunity to develop maintenance packages, seasonal upgrades, and complementary outdoor features that can increase customer lifetime value and provide steady revenue streams.