Insights

Acquisition Landscape The company is part of a larger consolidation in the timeshare and vacation ownership space, with Diamond Resorts International owning a broad portfolio and having undergone acquisitions and branding changes. This suggests opportunities to engage with a diversified, multi-brand sales approach and to align value propositions for both owners and affiliated resorts.

Scale and Reach Diamond Resorts International operates hundreds of resorts and thousands of beds across 28 countries, with a large owner/member base. This indicates potential for large-volume partnerships, cross-sell of services, property-specific programs, and enterprise-grade customer experience solutions.

Technology Stack The firm utilizes a modern analytics and experience platform stack (Alteryx, Power BI, Qlik, Tableau, Sitecore, Qualtrics, Azure). This signals receptivity to data-driven marketing, customer insights, and digital experience improvements that sales teams can leverage to tailor offers.

Growth Opportunities Recent market movements and brand integrations under Hilton Grand Vacations and other owners indicate ongoing expansion and rebranding. Sales opportunities exist in onboarding properties, co-branded programs, timeshare tours, and exclusive access incentives for prospective buyers and current owners.

Revenue Opportunities With revenue in the multi-billion range and a large, global owner base, there is potential for premium membership enhancements, exclusive travel experiences, and partner collaborations that could drive incremental revenue through enhanced ownership engagement and ancillary services.

Similar companies to Sunterra

Sunterra Tech Stack

Sunterra uses 8 technology products and services including Alteryx, Power BI, Qlik, and more. Explore Sunterra's tech stack below.

Media & News

Sunterra's Email Address Formats

Sunterra uses at least 4 email formats:
Sunterra Email FormatsExamplePercentage
First.Last@diamondresorts.comJohn.Doe@diamondresorts.com
87%
FLast@diamondresorts.comJDoe@diamondresorts.com
5%
Last.First@diamondresorts.comDoe.John@diamondresorts.com
5%
FirstLast@diamondresorts.comJohnDoe@diamondresorts.com
3%

Frequently Asked Questions

What is Sunterra's stock symbol?

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Sunterra is a publicly traded company; the company's stock symbol is OWN.

What is Sunterra's official website and social media links?

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Sunterra's official website is diamondresorts.com and has social profiles on LinkedIn.

How much revenue does Sunterra generate?

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As of August 2026, Sunterra's annual revenue is estimated to be $1B - $10B.

What is Sunterra's NAICS code?

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Sunterra's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Sunterra have currently?

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As of August 2026, Sunterra has approximately 163 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: C. S., Chief Executive Officer: C. M. and Chief Engineer: B. S. Explore Sunterra's employee directory with LeadIQ.

What industry does Sunterra belong to?

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Sunterra operates in the Travel Arrangements industry.

What technology does Sunterra use?

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Sunterra's tech stack includes Alteryx, Power BI, Qlik, Tableau, Sitecore, Microsoft Active Directory, Qualtrics and Microsoft Azure.

What is Sunterra's email format?

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Sunterra's email format typically follows the pattern of First.Last@diamondresorts.com. Find more Sunterra email formats with LeadIQ.
Sunterra logo

Sunterra

Travel Arrangements51-200 Employees

Sunterra Corporation, together with its subsidiaries, was purchased by Diamond Resorts International in April 2007. Since that acquisition, Sunterra has operated as part of a large hospitality group focused on vacation ownership and related services.

Diamond Resorts International is headquartered in Las Vegas, Nevada, and operates more than 200 branded and affiliated resorts with over 27,000 guest beds in 28 countries. The company serves around 418,000 owners and members and employs roughly 5,000 team members worldwide, delivering a branded hospitality experience. In 2021, Diamond Resorts International was acquired by Hilton Grand Vacations.

Section iconCompany Overview

Stock Symbol
OWN
NAICS Code
5615 - Travel Arrangement and Reservation Services
Employees
51-200

Section iconFunding & Financials

  • $1B - $10B

    Sunterra's revenue is estimated to be in the range of $1B - $10B

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