Expansion Opportunities SunTrust Private Wealth Management has recently invested in real estate assets, indicating potential growth opportunities in expanding physical branch locations or office spaces.
Strategic Partnerships SunTrust has a history of successful partnerships with organizations like Operation Hope Inc. and COVID Testing LLC, signaling a willingness to collaborate, which could open doors for strategic B2B partnerships.
Talent Acquisition Strategy SunTrust has been actively hiring key personnel like senior loan officers, showcasing a focus on talent acquisition. This presents an opportunity for B2B service providers in recruitment or training services.
Market Positioning With the merger with BB&T and a revenue of $1B, SunTrust has positioned itself as a major player in the financial services sector. This strong positioning can be leveraged for cross-selling and upselling services.
Community Engagement SunTrust's emphasis on community involvement and employee relationships, as seen through retiree activities and partnerships with charitable organizations, aligns well with socially responsible businesses. This shared value can be a selling point in B2B engagements with similarly aligned companies.