Recent Partnerships SunTrust has recently partnered with COVID Testing LLC and Operation Hope Inc., showcasing a commitment to community engagement and strengthening relationships that could lead to cross-selling opportunities.

Expansion and Acquisitions Recent investments by SunTrust, such as acquiring a 1-acre site and building a 4,000-square-foot branch, indicate growth and potential opportunities for offering new financial products or services in expanding locations.

Key Personnel Changes Notable retirements and new hires within SunTrust, like Jessie retiring as a mortgage banker and Graziano joining as a senior loan officer, present chances for personalized outreach to target their network for potential client acquisitions.

Technological Integration Utilizing a tech stack consisting of SAP, IBM, and Microsoft ASP.NET among others, SunTrust shows a focus on digital capabilities that can be leveraged to attract tech-savvy clients seeking modern financial solutions.

Competitive Landscape Being similar in size and revenue to companies like Northern Trust Wealth Management and Morgan Stanley Wealth Management, SunTrust can analyze the competitive market to identify gaps and offer tailored solutions to attract clients from these competitors.