Market Position As the oldest credit union in southern Colorado with a history dating back to 1935, SunWest Credit Union has a well-established local presence and long-standing customer loyalty, providing a stable base for targeted expansion and cross-selling opportunities.

Innovative Offerings The recent launch of Buy Now Pay Later (BNPL) services positions SunWest as an innovator in digital financial solutions, opening avenues for partnerships in digital payments, financial technology integration, and value-added services to attract tech-savvy members.

Size and Revenue With an employee count of 11-50 and revenue between $10M and $25M, SunWest presents opportunities for scalable product offerings and personalized financial solutions tailored to small-to-mid-sized financial institutions.

Technological Presence Utilizing a tech stack that includes PWA, PHP, and social media platforms like Facebook implies an emphasis on digital engagement and modern online services, making it an ideal partner for digital transformation tools and engagement platforms.

Competitive Landscape Comparable institutions with similar revenue ranges include digital and community-focused credit unions, highlighting potential for collaborative ventures, shared marketing, or technology partnerships to enhance competitive positioning and member outreach.