Sustainability Leadership Suominen has positioned itself as a leader in sustainable nonwoven innovation, launching multiple eco-friendly products such as Biolace with cotton, natural wipes made from recycled paper, and plant-based nonwovens like Biolace Bamboo. This focus creates sales opportunities with environmentally-conscious brands seeking sustainable materials.

Innovation in Recycled Materials The company's recent introduction of HYDRASPUN Circula, the first nonwoven made with recycled paper, demonstrates a commitment to circular economy solutions, offering potential partnerships with clients prioritizing recycled content and eco-efficient solutions.

Growing Product Portfolio Suominen launched 13 innovative and sustainable products in 2021, highlighting their ability to continuously expand their offerings to meet diverse customer needs in hygiene, personal care, and household markets, presenting multiple upsell or cross-sell opportunities.

Market Expansion Strategies Recent launches of products like Biolace with cotton in North America indicate active market entry strategies, suggesting opportunities for sales teams to target regional brands looking for customized, sustainable nonwoven solutions.

Digital and Data Capabilities Utilizing advanced tech tools such as SAP, IBM, and Tableau, Suominen demonstrates a robust digital infrastructure, enabling tailored solutions and detailed insights for clients seeking data-driven supply chain and product development partnerships.