Insights

Omnichannel Growth Stord partnership signals strong interest in omnichannel commerce and fulfillment. This creates a sales opening for end-to-end logistics, retail distribution, and integrated e-commerce solutions to support rapid multi-channel growth.

Leadership Pivot Current leadership transition with an interim CEO who is a founder and operations veteran suggests a growth-by-partnership strategy. Target strategic alliances, manufacturing collaborations, and co-branded initiatives to accelerate market expansion and profitability.

Strong Financing Past large financing rounds and a high valuation indicate investor confidence and growth runway. Position as a premium partner for strategic distribution, licensing, or private-label manufacturing to scale with growth plans.

Product Diversification Diversified product lineup including zero sugar protein coffee and energy drinks, plus fitness-brand collaborations, points to strong demand for functional beverages. Opportunities exist in gyms, fitness clubs, specialty retailers, and co-branding with wellness brands.

Market Position Mid-size growth brand with direct-to-consumer and retail appeal is well suited for channel expansion into foodservice, hospitality, and national retailers through private-label or OEM production. Propose distributor partnerships, co-packers, and multi-channel go-to-market strategies.

Super Coffee Tech Stack

Super Coffee uses 8 technology products and services including DoubleClick Floodlight, Google Workspace, jQuery, and more. Explore Super Coffee's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Google Workspace
    Email
  • jQuery
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Automizely
    Marketing Automation
  • Priority Hints
    Performance
  • Lua
    Programming Languages

Media & News

Super Coffee's Email Address Formats

Super Coffee uses at least 2 format(s):
Super Coffee Email FormatsExamplePercentage
FLast@kitulife.comJDoe@kitulife.com
55%
First@kitulife.comJohn@kitulife.com
36%
Last@kitulife.comDoe@kitulife.com
8%
Middle@kitulife.comMichael@kitulife.com
1%

Frequently Asked Questions

Where is Super Coffee's headquarters located?

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Super Coffee's main headquarters is located at Austin, Texas 78745 United States. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Super Coffee's official website and social media links?

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Super Coffee's official website is drinksupercoffee.com and has social profiles on LinkedInCrunchbase.

What is Super Coffee's NAICS code?

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Super Coffee's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Super Coffee have currently?

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As of June 2026, Super Coffee has approximately 229 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: J. D.Chief Operating Officer: M. L.Vice President Of National Accounts: H. K.. Explore Super Coffee's employee directory with LeadIQ.

What industry does Super Coffee belong to?

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Super Coffee operates in the Food and Beverage Services industry.

What technology does Super Coffee use?

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Super Coffee's tech stack includes DoubleClick FloodlightGoogle WorkspacejQueryGooberMauticAutomizelyPriority HintsLua.

What is Super Coffee's email format?

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Super Coffee's email format typically follows the pattern of FLast@kitulife.com. Find more Super Coffee email formats with LeadIQ.

When was Super Coffee founded?

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Super Coffee was founded in 2015.

Super Coffee

Food and Beverage ServicesTexas, United States201-500 Employees

Super Coffee is a United States-based company in the Food and Beverage Services industry, headquartered in Austin, Texas (78745), with a workforce of 201-500 employees. The company produces bottled coffee products designed to deliver positive energy and has expanded its lineup to include zero-sugar, protein coffee and energy beverages such as Super Energy. In its corporate history, Super Coffee pursued a Series C fundraising round in 2021 and has undergone leadership changes, with Tyler Ricks serving as CEO in December 2022 and Jordan DeCicco named interim CEO in May 2024 following Ricks' departure. The company has pursued partnerships and logistics initiatives, including a 2023 partnership with Athletic Brewing Company and a 2024 agreement with Stord for omnichannel commerce software and fulfillment. More information is available on its website at drinksupercoffee.com.

Section iconCompany Overview

Headquarters
Austin, Texas 78745 United States
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Super Coffee's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Super Coffee's revenue is estimated to be in the range of $25M$50M

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