Insights

Expansion potential Recent client wins with NetSuite and Stord indicate growing enterprise-grade adoption and omnichannel fulfillment needs. This suggests opportunities to offer integrated ERP, e-commerce, and logistics solutions to scale operations.

Leadership transition New interim CEO and shifting executive roles may open avenues for strategic partnerships, a refresh in supplier and vendor negotiations, and renewed emphasis on profitability and scalable growth initiatives.

Funding momentum Historic funding rounds and a multi-year revenue footprint signal budget availability for marketing, technology modernization, and expanded distribution channels, presenting cross-sell and upsell opportunities.

Omnichannel readiness Engagement with Stord for omnichannel software and fulfillment highlights a need for integrated order management, warehouse optimization, and seamless channel-specific logistics services.

Product diversification Strategic moves into energy drinks and pre-workout beverages point to cross-sell opportunities across new SKUs, ingredient innovation collaborations, and co-branding with retailers seeking premium health-focused options.

Similar companies to Super Coffee

Super Coffee Tech Stack

Super Coffee uses 8 technology products and services including Amazon Advertising, Amazon Web Services, Shopify, and more. Explore Super Coffee's tech stack below.

Media & News

Super Coffee's Email Address Formats

Super Coffee uses at least 4 email formats:
Super Coffee Email FormatsExamplePercentage
FLast@kitulife.comJDoe@kitulife.com
54%
First@kitulife.comJohn@kitulife.com
36%
Last@kitulife.comDoe@kitulife.com
9%
Middle@kitulife.comMichael@kitulife.com
1%

Frequently Asked Questions

What is Super Coffee's official website and social media links?

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Super Coffee's official website is drinksupercoffee.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Super Coffee generate?

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As of August 2026, Super Coffee's annual revenue is estimated to be $25M - $50M.

What is Super Coffee's NAICS code?

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Super Coffee's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Super Coffee have currently?

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As of August 2026, Super Coffee has approximately 231 employees across 6 continents, including North America, Asia and Africa. Key team members include Head Of Marketing: G. L., Director Of Business Operations: T. B. and Marketing Director: N. I. Explore Super Coffee's employee directory with LeadIQ.

What industry does Super Coffee belong to?

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Super Coffee operates in the Food and Beverage Services industry.

What technology does Super Coffee use?

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Super Coffee's tech stack includes Amazon Advertising, Amazon Web Services, Shopify, Google Workspace, Mailgun, Google Cloud, Klaviyo and Mautic.

What is Super Coffee's email format?

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Super Coffee's email format typically follows the pattern of FLast@kitulife.com. Find more Super Coffee email formats with LeadIQ.

How much funding has Super Coffee raised to date?

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As of August 2026, Super Coffee has raised $146M in funding. The last funding round occurred on Aug 15, 2021.

When was Super Coffee founded?

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Super Coffee was founded in 2015.
Super Coffee logo

Super Coffee

Food and Beverage ServicesTexas, United States201-500 Employees

Super Coffee is a United States-based company in the Food and Beverage Services industry, headquartered in Austin, Texas (78745), with a workforce of 201-500 employees. The company produces bottled coffee products designed to deliver positive energy and has expanded its lineup to include zero-sugar, protein coffee and energy beverages such as Super Energy. In its corporate history, Super Coffee pursued a Series C fundraising round in 2021 and has undergone leadership changes, with Tyler Ricks serving as CEO in December 2022 and Jordan DeCicco named interim CEO in May 2024 following Ricks' departure. The company has pursued partnerships and logistics initiatives, including a 2023 partnership with Athletic Brewing Company and a 2024 agreement with Stord for omnichannel commerce software and fulfillment. More information is available on its website at drinksupercoffee.com.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $146M

    Super Coffee has raised a total of $146M of funding over 5 rounds. Their latest funding round was raised on Aug 15, 2021 as a Venture Round.

  • $25M - $50M

    Super Coffee's revenue is estimated to be in the range of $25M - $50M

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