Insights

Growing Market Presence Super Coffee has demonstrated significant growth with a valuation exceeding 500 million dollars following its Series C funding of 106 million dollars, indicating strong investor confidence and expanding market opportunities in premium coffee and functional beverage segments.

Product Innovation The company's launch of zero sugar, protein-infused coffee products and the introduction of energy drinks like Super Energy demonstrate its commitment to product diversification, catering to health-conscious consumers seeking functional and indulgent beverages.

Strategic Partnerships Recent collaborations with Athletic Brewing and Stord Inc. for co-branded products and omnichannel fulfillment suggest potential avenues to expand distribution channels and co-marketing efforts, increasing brand reach and sales opportunities.

Leadership Transition The appointment of founder and COO Jordan DeCicco as interim CEO and the previous hiring of Tyler Ricks highlight a proactive leadership approach to drive strategic growth, scalability, and operational efficiency, presenting opportunities for partnership and enterprise-level engagement.

Market Expansion Potential Positioned in a competitive yet growing health beverage sector with a revenue range of 25 to 50 million dollars and notable product innovations, Super Coffee is well-positioned to capitalize on increasing consumer demand for functional, energy-boosting beverages across various retail and E-commerce channels.

Super Coffee Tech Stack

Super Coffee uses 8 technology products and services including The Trade Desk, Mailgun, dc.js, and more. Explore Super Coffee's tech stack below.

  • The Trade Desk
    Advertising
  • Mailgun
    Email
  • dc.js
    Javascript Graphics
  • Highlight.js
    Javascript Libraries
  • Postscript
    Marketing Automation
  • Klaviyo
    Marketing Automation
  • Lua
    Programming Languages
  • JavaScript
    Programming Languages

Media & News

Super Coffee's Email Address Formats

Super Coffee uses at least 2 format(s):
Super Coffee Email FormatsExamplePercentage
FLast@kitulife.comJDoe@kitulife.com
55%
First@kitulife.comJohn@kitulife.com
34%
Last@kitulife.comDoe@kitulife.com
8%
Middle@kitulife.comMichael@kitulife.com
1%
FirstL@kitulife.comJohnD@kitulife.com
1%
FirstLa@kitulife.comJohnDo@kitulife.com
1%

Frequently Asked Questions

Where is Super Coffee's headquarters located?

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Super Coffee's main headquarters is located at Austin, Texas 78745 United States. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Super Coffee's official website and social media links?

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Super Coffee's official website is drinksupercoffee.com and has social profiles on LinkedInCrunchbase.

What is Super Coffee's NAICS code?

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Super Coffee's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Super Coffee have currently?

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As of March 2026, Super Coffee has approximately 220 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: J. D.Chief Operating Officer: M. L.Chief Revenue Office | Middle Brother: J. D.. Explore Super Coffee's employee directory with LeadIQ.

What industry does Super Coffee belong to?

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Super Coffee operates in the Food and Beverage Services industry.

What technology does Super Coffee use?

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Super Coffee's tech stack includes The Trade DeskMailgundc.jsHighlight.jsPostscriptKlaviyoLuaJavaScript.

What is Super Coffee's email format?

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Super Coffee's email format typically follows the pattern of FLast@kitulife.com. Find more Super Coffee email formats with LeadIQ.

When was Super Coffee founded?

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Super Coffee was founded in 2015.

Super Coffee

Food and Beverage ServicesTexas, United States201-500 Employees

Positivity is the human's spirit's most powerful source of energy. 

We make delicious, indulgent products that remove negatives and add positives.  

And we are here to ignite and inspire the world with Positive Energy.

Section iconCompany Overview

Headquarters
Austin, Texas 78745 United States
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Super Coffee's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Super Coffee's revenue is estimated to be in the range of $25M$50M

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