Growth through zero fees Super Payments offers 0% fees on open banking and Pay Later as well as 0% card processing, presenting a strong value proposition for merchants seeking to reduce payment costs and improve margins, which is a compelling upsell to potential mid-market retailers and growing e-commerce brands.

UK shopper traction Trusted by over 2 million UK shoppers and thousands of businesses, there is demonstrated demand and credibility in the UK market, suggesting a ready audience for expansion efforts, partnerships, and co-marketing opportunities with UK-based merchants.

Financing backing Recent funding of around $27M led by Accel with notable investors indicates strong financial backing and growth velocity, which can be leveraged in conversations about scalability, roadmap investments, and enterprise-grade features for larger clients.

Quick integration Emphasize effortless integration and secure payments as key differentiators to merchants looking to shorten time-to-value, enabling sales teams to target merchants prioritizing fast deployment, low friction, and loyalty uplift.

Strategic partnerships Recent partnerships with niche retailers like Tribe Yarns and Kaisertech demonstrate channel-friendly growth and the potential for co-sell programs, affiliate-style incentives, and rep-based partnerships to broaden merchant reach.