Super Retail Group Employee Directory
RetailQueensland, Australia5001-10000 Employees
Super Retail Group operates a portfolio of specialty retailers focused on auto, sports, and outdoor leisure. Its brands—Supercheap Auto, rebel, BCF, and Macpac—hold leading positions in their respective categories across Australia and New Zealand. The company serves customers through about 780 stores and digital channels, supported by a loyalty program and ongoing brand-enabled experiences. Based in Strathpine, Queensland, the group positions itself among the region’s largest retailers with a multi-brand approach that meets varied consumer needs. Recent developments include leadership changes, notably the appointment of Paul Bradshaw as group managing director and CEO, effective November 1, 2025. The company continues to expand its digital capabilities and store network to offer shopping options that suit customer preferences.