Insights

Expanding Market Presence Superior Auto has grown from a single location to over 70 branches across Indiana, Michigan, Ohio, and Kentucky, indicating strong regional growth and a broad customer base ripe for targeted marketing and outreach efforts.

Customer Financing Focus With a specialization in providing flexible financing options for individuals with various credit backgrounds, there is an opportunity to enhance cross-selling of complementary financial products or extended warranty services.

Revenue Potential Generating between $100 million and $250 million in revenue, the company demonstrates significant sales volume which can be leveraged to upsell higher-margin services such as maintenance packages or upgrades on future purchases.

Tech Usage Utilization of modern web technologies like Google Hosted Libraries, reCAPTCHA, and Qualtrics indicates an openness to digital channels, facilitating opportunities for digital marketing, online vehicle sales, and customer engagement campaigns.

Affordability and Value Offering low down payments and customized payment plans positions Superior Auto as accessible for budget-conscious customers, suggesting a sales strategy centered around value-based offerings and financing promotions to attract price-sensitive buyers.

Similar companies to Superior Auto, Inc.

Superior Auto, Inc. Tech Stack

Superior Auto, Inc. uses 8 technology products and services including CIM Technologies, Google Hosted Libraries, jQuery Migrate, and more. Explore Superior Auto, Inc.'s tech stack below.

CIM Technologies
Cad & Graphics
Google Hosted Libraries
Content Delivery Network
jQuery Migrate
Javascript Libraries
jQuery
Javascript Libraries
Qualtrics
Online Form Builders
reCAPTCHA
Security
YouTube
Video Players
Adobe Fonts
Web Fonts

Media & News

Superior Auto, Inc.'s Email Address Formats

Superior Auto, Inc. uses at least 1 format(s):

Superior Auto, Inc. Email Formats	Example	Percentage
FLast@superior-auto.com	JDoe@superior-auto.com	90%
Last@superior-auto.com	Doe@superior-auto.com	7%
First.Last@superior-auto.com	John.Doe@superior-auto.com	2%
F.Last@superior-auto.com	J.Doe@superior-auto.com	1%

Frequently Asked Questions

Where is Superior Auto, Inc.'s headquarters located?

Superior Auto, Inc.'s main headquarters is located at Fort Wayne, Indiana 46835 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Superior Auto, Inc.'s phone number?

You can contact Superior Auto, Inc.'s main corporate office by phone at

+1-260-444-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Superior Auto, Inc.'s official website and social media links?

Superior Auto, Inc.'s official website is superior-auto.com and has social profiles on LinkedIn.

What is Superior Auto, Inc.'s NAICS code?

Superior Auto, Inc.'s NAICS code is 4411 - Automobile Dealers.

How many employees does Superior Auto, Inc. have currently?

As of March 2026, Superior Auto, Inc. has approximately 259 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Information Officer: M. I.President: D. H.President: S. U.. Explore Superior Auto, Inc.'s employee directory with LeadIQ.

What industry does Superior Auto, Inc. belong to?

Superior Auto, Inc. operates in the Retail Motor Vehicles industry.

What technology does Superior Auto, Inc. use?

Superior Auto, Inc.'s tech stack includes CIM TechnologiesGoogle Hosted LibrariesjQuery MigratejQueryQualtricsreCAPTCHAYouTubeAdobe Fonts.

What is Superior Auto, Inc.'s email format?

Superior Auto, Inc.'s email format typically follows the pattern of FLast@superior-auto.com. Find more Superior Auto, Inc. email formats with LeadIQ.

When was Superior Auto, Inc. founded?

Superior Auto, Inc. was founded in 1975.

Superior Auto, Inc.

Q: What is Superior Auto, Inc.'s official website and social media links?

Superior Auto, Inc.'s official website is superior-auto.com. Superior Auto, Inc. has social profiles on LinkedIn.

Q: How many employees does Superior Auto, Inc. have currently?

Superior Auto, Inc. has approximately 259 employees.

Q: What technology does Superior Auto, Inc. use?

Superior Auto, Inc.'s tech stack includes CSS, SVG Support, Swiper, Kinsta, oEmbed.

Q: What is Superior Auto, Inc.'s NAICS code?

Superior Auto, Inc.'s NAICS code is 4411 (Automobile Dealers).

Retail Motor VehiclesIndiana, United States201-500 Employees

Superior Auto specializes in providing easy financing for people with various types of credit. Founded in 1975, we have successfully grown from our initial location in Fort Wayne, Indiana to over 70 locations in Indiana, Michigan, Ohio, and Kentucky.

Our main focus is to provide excellent service from the beginning of our relationship to earn the repeat business of our customers. We have helped thousands of people get into a nice vehicle with an affordable payment.

We offer low down payments, a 3-day exchange guarantee, and customized payment plans that allow you to own your vehicle in approximately 36 months.* Stop in one of our 60+ locations or give us a call at (888) 393-3157, and let's get you driving your way! Be sure to check out our latest promotions for even more savings.

*Example: $7,500 Sale Price, 34 Month financing, $75 per week at 21% A.P.R.