Insights

Multi-Brand Scale Your footprint across multiple states and major luxury and mainstream brands offers a compelling case for centralized CRM, marketing automation, and customer experience platforms. A unified platform can improve lead routing, cross-brand promotions, and post-sale engagement across all locations.

Regional Footprint With operations in Arkansas, Texas, and Florida, there is potential to optimize logistics, inventory planning, and OEM compliance across a growing regional network using cloud-based supply chain and analytics tools.

Tech Modernization Current technology stack includes AWS, Datadog, GTM, and modern web tooling, indicating readiness for advanced analytics, observability, and security enhancements. A managed services package can reduce downtime and improve site performance for vehicle shoppers.

People Focus A stated focus on employees as the unique asset suggests opportunities in enterprise-wide training, onboarding, and incentive programs; offering LMS, sales training modules, and performance analytics can lift productivity across dealerships.

Digital Growth Representing many brands across several locations creates potential to grow digital showroom capabilities, financing and service contract offerings, and maintenance packages, increasing lead conversion and aftersales revenue across the network.

Superior Automotive Group Tech Stack

Superior Automotive Group uses 8 technology products and services including CDK Global, CDK Global DMS, Cloudflare, and more. Explore Superior Automotive Group's tech stack below.

  • CDK Global
    Automotive Marketing
  • CDK Global DMS
    Automotive Website Design And Development Services
  • Cloudflare
    Content Management System
  • Alation
    Data Management
  • Underscore.js
    Javascript Libraries
  • Splunk
    Miscellaneous
  • Microsoft Sentinel
    Security
  • TradePending Snap
    Widgets

Superior Automotive Group's Email Address Formats

Superior Automotive Group uses at least 1 format(s):
Superior Automotive Group Email FormatsExamplePercentage
FLast@drivesuperior.comJDoe@drivesuperior.com
53%
First.Last@drivesuperior.comJohn.Doe@drivesuperior.com
39%
First@drivesuperior.comJohn@drivesuperior.com
4%
F.Last@drivesuperior.comJ.Doe@drivesuperior.com
4%

Frequently Asked Questions

What is Superior Automotive Group's official website and social media links?

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Superior Automotive Group's official website is drivesuperior.com and has social profiles on LinkedIn.

What is Superior Automotive Group's NAICS code?

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Superior Automotive Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Superior Automotive Group have currently?

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As of July 2026, Superior Automotive Group has approximately 254 employees across 3 continents, including North AmericaAsiaOceania. Key team members include Workshop And Operations Manager: A. D.Territory Manager: G. L.Warranty Manager: T. D.. Explore Superior Automotive Group's employee directory with LeadIQ.

What industry does Superior Automotive Group belong to?

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Superior Automotive Group operates in the Motor Vehicle Manufacturing industry.

What technology does Superior Automotive Group use?

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Superior Automotive Group's tech stack includes CDK GlobalCDK Global DMSCloudflareAlationUnderscore.jsSplunkMicrosoft SentinelTradePending Snap.

What is Superior Automotive Group's email format?

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Superior Automotive Group's email format typically follows the pattern of FLast@drivesuperior.com. Find more Superior Automotive Group email formats with LeadIQ.

When was Superior Automotive Group founded?

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Superior Automotive Group was founded in 1987.
Superior Automotive Group logo

Superior Automotive Group

Motor Vehicle ManufacturingArkansas, United States201-500 Employees

Superior Automotive Group is a family-owned automobile retailer founded in 1987 and based in Fayetteville, Arkansas. The company operates 15 locations across Arkansas, Texas, and Florida and represents a broad lineup of brands, including BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Mazda, Mercedes-Benz, Nissan, Ram, and INFINITI. It emphasizes its workforce as a core asset within its operations, indicating a mid-sized organization with hundreds of employees. Positioned in the motor vehicle manufacturing sector, the group functions as a multi-brand retailer serving a diverse customer base.

Its customer base consists of buyers in its regional markets seeking access to multiple brands and models in a single network, providing breadth of choice and convenient access across locations. On February 10, 2022, Superior Ford Inc sold assets to WylerComplete LLC, and Wyler Automotive acquired Superior Automotive Group’s seven dealerships in Cincinnati and Dayton, indicating corporate restructuring.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1987
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Superior Automotive Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Superior Automotive Group's revenue is estimated to be in the range of $100M$250M

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