Insights

Multi-state footprint Superior Automotive Group operates 15 locations across Arkansas, Texas, and Florida, indicating potential sales opportunities for regionally tailored parts, service packages, and cross-location inventory optimization.

Brand breadth Representing a wide mix of premium and mass-market brands (BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Mazda, Mercedes-Benz, Nissan, Ram, INFINITI) creates opportunities for a unified CRM, loyalty programs, and cross-selling across disparate owner segments.

Tech stack Adoption of analytics and cloud tools (Looker, Tableau, Hotjar, Vertex AI, AWS, Tealium) alongside e-commerce (Shopify) and payments (Stripe) enables data-driven outreach, personalized campaigns, and scalable service marketing to drive footfall and digital sales.

Growth focus Historically expanding through multiple dealership acquisitions and a sizable revenue base (over $100M) suggests potential for collaborative financing offers, fleet sales, and wholesale opportunities as the group consolidates or awaits new locations.

People asset Emphasizing employees as the unique asset indicates sales opportunities around employee-focused programs, corporate partnerships, and referral-driven growth channels that leverage a large local workforce.

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Superior Automotive Group Tech Stack

Superior Automotive Group uses 8 technology products and services including Hotjar, Looker, Tableau, and more. Explore Superior Automotive Group's tech stack below.

Superior Automotive Group's Email Address Formats

Superior Automotive Group uses at least 4 email formats:
Superior Automotive Group Email FormatsExamplePercentage
FLast@drivesuperior.comJDoe@drivesuperior.com
53%
First.Last@drivesuperior.comJohn.Doe@drivesuperior.com
39%
First@drivesuperior.comJohn@drivesuperior.com
4%
F.Last@drivesuperior.comJ.Doe@drivesuperior.com
4%

Frequently Asked Questions

What is Superior Automotive Group's official website and social media links?

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Superior Automotive Group's official website is drivesuperior.com and has social profiles on LinkedIn.

How much revenue does Superior Automotive Group generate?

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As of August 2026, Superior Automotive Group's annual revenue is estimated to be $100M - $250M.

What is Superior Automotive Group's NAICS code?

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Superior Automotive Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Superior Automotive Group have currently?

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As of August 2026, Superior Automotive Group has approximately 257 employees across 3 continents, including North America, Asia and Oceania. Key team members include Workshop And Operations Manager: A. D., Territory Manager: G. L. and Warranty Manager: T. D. Explore Superior Automotive Group's employee directory with LeadIQ.

What industry does Superior Automotive Group belong to?

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Superior Automotive Group operates in the Motor Vehicle Manufacturing industry.

What technology does Superior Automotive Group use?

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Superior Automotive Group's tech stack includes Hotjar, Looker, Tableau, Amazon Web Services, Shopify, Vertex AI, Stripe and Tealium.

What is Superior Automotive Group's email format?

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Superior Automotive Group's email format typically follows the pattern of FLast@drivesuperior.com. Find more Superior Automotive Group email formats with LeadIQ.

When was Superior Automotive Group founded?

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Superior Automotive Group was founded in 1987.
Superior Automotive Group logo

Superior Automotive Group

Motor Vehicle ManufacturingArkansas, United States201-500 Employees

Superior Automotive Group is a family-owned automobile retailer founded in 1987 and based in Fayetteville, Arkansas. The company operates 15 locations across Arkansas, Texas, and Florida and represents a broad lineup of brands, including BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Mazda, Mercedes-Benz, Nissan, Ram, and INFINITI. It emphasizes its workforce as a core asset within its operations, indicating a mid-sized organization with hundreds of employees. Positioned in the motor vehicle manufacturing sector, the group functions as a multi-brand retailer serving a diverse customer base.

Its customer base consists of buyers in its regional markets seeking access to multiple brands and models in a single network, providing breadth of choice and convenient access across locations. On February 10, 2022, Superior Ford Inc sold assets to WylerComplete LLC, and Wyler Automotive acquired Superior Automotive Group’s seven dealerships in Cincinnati and Dayton, indicating corporate restructuring.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1987
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Superior Automotive Group's revenue is estimated to be in the range of $100M - $250M

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