Insights

Multi-state footprint Superior Automotive Group operates 15 locations across Arkansas, Texas, and Florida, presenting a regional footprint ripe for cross-border inventory and service expansion partnerships, as well as centralized vendor and technology sourcing opportunities.

Strong brand representation Representing a broad mix of premium and mainstream brands (BMW, Cadillac, Mercedes-Benz, Ford, Toyota, etc.) suggests opportunities for integrated marketing services, CRM customization, and dealership-level deal funnels tailored to diverse brand portfolios.

Mid-size scale With 201-500 employees and annual revenue in the $100M–$250M range, there is potential for scalable security, data analytics, and digital transformation solutions that align with mid-market dealership needs without enterprise-level complexity.

Digital tooling Existing tech stack includes CDK Global, cloud security, data tooling and monitoring (Splunk, Microsoft Sentinel, Cloudflare, Alation), indicating readiness for advanced analytics, SIEM/IDS enhancements, and API integrations to optimize operations and sales workflows.

Historical consolidation Notable recent asset sale and portfolio changes imply a dynamic M&A environment; sales opportunities exist in onboarding, integration services, and post-transaction systems harmonization for continuity and reinvestment in growth.

Superior Automotive Group Tech Stack

Superior Automotive Group uses 8 technology products and services including CDK Global, CDK Global DMS, Cloudflare, and more. Explore Superior Automotive Group's tech stack below.

  • CDK Global
    Automotive Marketing
  • CDK Global DMS
    Automotive Website Design And Development Services
  • Cloudflare
    Content Management System
  • Alation
    Data Management
  • Underscore.js
    Javascript Libraries
  • Splunk
    Miscellaneous
  • Microsoft Sentinel
    Security
  • TradePending Snap
    Widgets

Superior Automotive Group's Email Address Formats

Superior Automotive Group uses at least 1 format(s):
Superior Automotive Group Email FormatsExamplePercentage
FLast@drivesuperior.comJDoe@drivesuperior.com
53%
First.Last@drivesuperior.comJohn.Doe@drivesuperior.com
39%
First@drivesuperior.comJohn@drivesuperior.com
4%
F.Last@drivesuperior.comJ.Doe@drivesuperior.com
4%

Frequently Asked Questions

What is Superior Automotive Group's official website and social media links?

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Superior Automotive Group's official website is drivesuperior.com and has social profiles on LinkedIn.

What is Superior Automotive Group's NAICS code?

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Superior Automotive Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Superior Automotive Group have currently?

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As of July 2026, Superior Automotive Group has approximately 254 employees across 3 continents, including North AmericaAsiaOceania. Key team members include Workshop And Operations Manager: A. D.Territory Manager: G. L.Warranty Manager: T. D.. Explore Superior Automotive Group's employee directory with LeadIQ.

What industry does Superior Automotive Group belong to?

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Superior Automotive Group operates in the Motor Vehicle Manufacturing industry.

What technology does Superior Automotive Group use?

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Superior Automotive Group's tech stack includes CDK GlobalCDK Global DMSCloudflareAlationUnderscore.jsSplunkMicrosoft SentinelTradePending Snap.

What is Superior Automotive Group's email format?

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Superior Automotive Group's email format typically follows the pattern of FLast@drivesuperior.com. Find more Superior Automotive Group email formats with LeadIQ.

When was Superior Automotive Group founded?

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Superior Automotive Group was founded in 1987.
Superior Automotive Group logo

Superior Automotive Group

Motor Vehicle ManufacturingArkansas, United States201-500 Employees

Superior Automotive Group is a family-owned automobile retailer founded in 1987 and based in Fayetteville, Arkansas. The company operates 15 locations across Arkansas, Texas, and Florida and represents a broad lineup of brands, including BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Mazda, Mercedes-Benz, Nissan, Ram, and INFINITI. It emphasizes its workforce as a core asset within its operations, indicating a mid-sized organization with hundreds of employees. Positioned in the motor vehicle manufacturing sector, the group functions as a multi-brand retailer serving a diverse customer base.

Its customer base consists of buyers in its regional markets seeking access to multiple brands and models in a single network, providing breadth of choice and convenient access across locations. On February 10, 2022, Superior Ford Inc sold assets to WylerComplete LLC, and Wyler Automotive acquired Superior Automotive Group’s seven dealerships in Cincinnati and Dayton, indicating corporate restructuring.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1987
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Superior Automotive Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Superior Automotive Group's revenue is estimated to be in the range of $100M$250M

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