Insights

Branch Growth Superior Choice Credit Union operates 12 full-service branches and recently opened a new Hayward, WI location in January 2025, signaling scale and regional growth that can create demand for scalable core banking upgrades, branch level automation, and regional marketing services.

Leadership Transition An interim CEO was appointed in February 2025 following the resignation of the former leader, presenting an opportunity to align outsourcing governance and technology initiatives with new leadership priorities.

Product Innovation In November 2023 SCCU launched a high yield checking account, indicating appetite for innovative consumer products and potential for expanded digital banking features, rewards, and cross sell potential with fintech integrations.

Community SMB Strategic partnerships with the University of Wisconsin Superior and regional awards demonstrate strong local ties and a track record of community engagement; coupled with a commercial lending leadership appointment in 2022, this suggests opportunities in small business banking, treasury services, and commercial lending partnerships.

Tech Readiness A modern tech stack including ADP Workforce Now, Microsoft 365, Google Maps, and active social and marketing integrations shows readiness for digital onboarding, CRM integration, security enhancements, and data driven member engagement initiatives.

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Superior Choice Credit Union Tech Stack

Superior Choice Credit Union uses 8 technology products and services including oEmbed, Microsoft 365, Google Fonts API, and more. Explore Superior Choice Credit Union's tech stack below.

oEmbed
Dev Tools
Microsoft 365
Email
Google Fonts API
Font Scripts
ADP Workforce Now
Human Capital Management
Google Maps
Maps
LinkedIn
Online Community Software
HSTS
Security
Smash Balloon Instagram Feed
Web Platform Extensions

Media & News

Superior Choice Credit Union's Email Address Formats

Superior Choice Credit Union uses at least 1 format(s):

Superior Choice Credit Union Email Formats	Example	Percentage
FirstL@superiorchoice.com	JohnD@superiorchoice.com	91%
First@superiorchoice.com	John@superiorchoice.com	6%
Last@superiorchoice.com	Doe@superiorchoice.com	2%
FLast@superiorchoice.com	JDoe@superiorchoice.com	1%

Frequently Asked Questions

Where is Superior Choice Credit Union's headquarters located?

Superior Choice Credit Union's main headquarters is located at 2817 Tower Avenue Superior, Wisconsin 54880 United States. The company has employees across 1 continents, including North America.

What is Superior Choice Credit Union's phone number?

You can contact Superior Choice Credit Union's main corporate office by phone at

+1-715-392-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Superior Choice Credit Union's official website and social media links?

Superior Choice Credit Union's official website is superiorchoice.com and has social profiles on LinkedIn.

What is Superior Choice Credit Union's NAICS code?

Superior Choice Credit Union's NAICS code is 52211 - Commercial Banking.

How many employees does Superior Choice Credit Union have currently?

As of May 2026, Superior Choice Credit Union has approximately 92 employees across 1 continents, including North America. Key team members include Chief Executive Officer: A. K.Chief Financial Officer: T. M.Chief Brand Officer: K. K.. Explore Superior Choice Credit Union's employee directory with LeadIQ.

What industry does Superior Choice Credit Union belong to?

Superior Choice Credit Union operates in the Banking industry.

What technology does Superior Choice Credit Union use?

Superior Choice Credit Union's tech stack includes oEmbedMicrosoft 365Google Fonts APIADP Workforce NowGoogle MapsLinkedInHSTSSmash Balloon Instagram Feed.

What is Superior Choice Credit Union's email format?

Superior Choice Credit Union's email format typically follows the pattern of FirstL@superiorchoice.com. Find more Superior Choice Credit Union email formats with LeadIQ.

When was Superior Choice Credit Union founded?

Superior Choice Credit Union was founded in 1932.

Superior Choice Credit Union

Q: How many employees does Superior Choice Credit Union have currently?

Superior Choice Credit Union has approximately 92 employees.

Q: What technology does Superior Choice Credit Union use?

Superior Choice Credit Union's tech stack includes Modernizr, Glia, Cloudflare CDN, Webpack, Constant Contact.

Q: What is Superior Choice Credit Union's NAICS code?

Superior Choice Credit Union's NAICS code is 52211 (Commercial Banking).

BankingWisconsin, United States51-200 Employees

Superior Choice Credit Union is a member-owned financial cooperative operating in the banking sector, based in Superior, Wisconsin, and established in 1932. It operates on a not-for-profit premise, focusing its efforts on serving the needs of its members rather than external shareholders. The organization runs twelve full-service branches across the Northland, delivering a broad spectrum of financial products and services to its members.

Its customer base consists of individuals who seek a cooperative banking relationship, with governance and decisions shaped by member-owners rather than external investors. In early 2025 the organization expanded its regional footprint with a new branch in Hayward, Wisconsin. Separately, leadership change occurred when Chris Dawe was appointed interim CEO in February 2025, succeeding the previous chief executive.