Community Engagement Superior Choice Credit Union has a strong local presence with 12 full-service branches in Wisconsin and recent expansion into Hayward, indicating ongoing growth and a focus on community banking. This provides opportunities for financial technology providers, branch automation, and local marketing solutions.

Digital Innovation The credit union has recently launched a high-yield checking account and maintains a modern tech stack including Vue.js, SharpSpring, and Google Tag Manager. These advancements suggest a willingness to adopt innovative digital banking solutions, opening avenues for partnerships in mobile banking, customer engagement platforms, and personalization technologies.

Leadership Transition With a recent appointment of an interim CEO, there may be an openness to strategic consulting, leadership development services, and digital transformation initiatives to support stability and future growth during leadership changes.

Recognition & Alliances Receiving awards such as the Universities of Wisconsin Regents Business Partnership Award and the Community Cornerstone Award highlights their emphasis on community partnerships and innovative collaborations, presenting opportunities for educational tech, community engagement platforms, and partnership management solutions.

Financial Profile With revenues between 25 and 50 million and over 50 employees, Superior Choice Credit Union is a mid-sized financial institution, making them suitable for tailored financial technology solutions, compliance consulting, and digital marketing services aimed at enhancing member experience and operational efficiency.