Community Partnership Summit Credit Union actively engages with local organizations like the Dane County Sheriff's Office and the Better Business Bureau. Leveraging these partnerships can lead to collaborative sales initiatives targeting community events and financial education programs.

Employee Engagement Recognized as a best place to work, Summit Credit Union's strong employee engagement can be utilized to drive sales. Engaging with staff to promote financial products/services internally can lead to higher conversion rates and enhanced customer relations.

Investment Allocations Receiving investments like the $700K grant from the Federal Home Loan Bank of Chicago showcases Summit Credit Union's commitment to financial empowerment. Highlighting these investments in marketing materials can attract customers seeking ethical and community-driven financial institutions.

Technology Adoption Utilizing a tech stack that includes tools like InVision and Snowflake demonstrates Summit Credit Union's focus on innovation. Capitalizing on these technologies can differentiate offerings in the market and appeal to tech-savvy customers.

Industry Recognition Consistent recognition as a top workplace and through partnerships with renowned organizations like StartingBlock MADISON, Inc., positions Summit Credit Union as a trusted financial partner. Leveraging these accolades in sales pitches can build credibility and boost conversion rates.