Growing Market Presence Superior Equipment Corporation has over 30 years of experience in repairing and selling janitorial equipment across Illinois, Wisconsin, and Indiana, serving large companies and educational institutions, indicating a stable client base and potential for expansion into other regional markets.

Online Sales Opportunity With its dedicated online division, FloorCareAuthority.com, the company actively sells new and refurbished floor care equipment, presenting a clear avenue for digital marketing efforts and upselling opportunities to existing online customers.

Technology Usage The company's website leverages various digital tools including Google Analytics, Tag Manager, and reCAPTCHA, suggesting an openness to data-driven sales strategies and personalized marketing campaigns targeting B2B clients.

Financial Scope Operating within a revenue range of one to ten million dollars, Superior Equipment Corporation is positioned for targeted account growth and cross-selling to mid-sized organizations needing janitorial and small engine repair services.

Industry Alignments As a CPS vendor and service provider to educational institutions, the company has potential sales opportunities linked to increasing maintenance and cleaning contracts, as well as partnerships with large corporate clients for ongoing equipment servicing and supply.