Insights

Niche Expertise Small to mid-size projects across commercial, industrial, and government sectors combined with custom ornamental railings, stairways, and structural components suggests opportunities to upsell maintenance, redressing, and repeat-build contracts with general contractors and franchise owners.

Family to Firm Growth Historic evolution from a garage operation to a dedicated 28,000 square foot facility indicates capacity for larger or more complex fabrication jobs, presenting cross-sell potential to existing customers and expansion into larger scale government or hospital projects.

Quality & Compliance In-house inspection and optional contract inspectors, plus recognized woman-owned certification and industry memberships, can be leveraged to pursue projects with SBE/WBE preferences, strengthening bids for public sector procurement opportunities.

Strong References A track record with national retailers and government branches provides credible case studies for sales outreach to similar franchise networks, school districts, churches, and municipal facilities seeking reliable steel fabrication partners.

Digital Presence Tech stack includes WordPress-based site and analytics tools; proactive digital marketing and project updates can attract contractors and buyers researching fabrication partners, enabling targeted outreach and lead generation.

Similar companies to Superior Structural Corporation

Superior Structural Corporation Tech Stack

Superior Structural Corporation uses 8 technology products and services including iCIMS, WP Rocket, Google Hosted Libraries, and more. Explore Superior Structural Corporation's tech stack below.

Superior Structural Corporation's Email Address Formats

Superior Structural Corporation uses at least 1 email format:
Superior Structural Corporation Email FormatsExamplePercentage
First@superiorstructural.comJohn@superiorstructural.com
100%

Frequently Asked Questions

What is Superior Structural Corporation's official website and social media links?

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Superior Structural Corporation's official website is superiorstructural.com and has social profiles on LinkedIn.

How much revenue does Superior Structural Corporation generate?

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As of September 2026, Superior Structural Corporation's annual revenue is estimated to be $1M - $10M.

What is Superior Structural Corporation's NAICS code?

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Superior Structural Corporation's NAICS code is 23 - Construction.

How many employees does Superior Structural Corporation have currently?

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As of September 2026, Superior Structural Corporation has approximately 5 employees across 1 continents, including North America. Key team members include Chief Estimator & It Manager: R. H., Chief Estimator/It Manager: R. H. and Vice President / Shop Foreman: K. H. Explore Superior Structural Corporation's employee directory with LeadIQ.

What industry does Superior Structural Corporation belong to?

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Superior Structural Corporation operates in the Construction industry.

What technology does Superior Structural Corporation use?

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Superior Structural Corporation's tech stack includes iCIMS, WP Rocket, Google Hosted Libraries, WordPress, CookieYes, Google Workspace, WP Engine and Piwik PRO Core.

What is Superior Structural Corporation's email format?

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Superior Structural Corporation's email format typically follows the pattern of First@superiorstructural.com. Find more Superior Structural Corporation email formats with LeadIQ.

When was Superior Structural Corporation founded?

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Superior Structural Corporation was founded in 1969.
Superior Structural Corporation logo

Superior Structural Corporation

ConstructionWisconsin, United States2-10 Employees

Superior Structural Corporation is a Wisconsin-based fabricator of custom structural and ornamental steel components. The company specializes in making items such as ornamental railings, hand rails, platforms, stairways, ladders, mezzanines, catwalks, and trusses, along with canopies and related deck and joist materials. Its services target commercial, industrial, and government projects, serving general contractors, masonry contractors, churches, schools, and residential clients while delivering made-to-order steel with in-house inspection to ensure quality.

Founded in 1969 in New Berlin, the firm originated as a small shop for ornamental railing and expanded into heavy structural fabrication, changing its name in 1989 to reflect its product focus. It operates as a woman-owned business, holding certifications with state and national organizations, and maintains professional affiliations with the American Institute of Steel Construction and the Better Business Bureau. The company serves a range of project sizes and has had involvement with various retail and institutional customers across its market.

Section iconCompany Overview

NAICS Code
23 - Construction
Founded
1969
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Superior Structural Corporation's revenue is estimated to be in the range of $1M - $10M

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