Advocacy Network SoAR is a non-profit coalition representing over 6 million farming families, 100,000 scientists, and numerous academic and industry partners. This broad network presents a sales opportunity to offer scalable, multi-stakeholder engagement solutions, partnership programs, and sponsorship packages that align with nationwide agricultural research and policy advocacy efforts.

Policy & Grants The organization actively advocates for increased federal investment in agricultural research and full funding of USDA’s Agriculture and Food Research Initiative. This signals a potential fit for grant management tools, research administration software, policy analytics, and communications services tailored to grant proposal support and outcomes reporting.

Sustainability Focus Their mission emphasizes nutrition, soil, air, and water quality, climate resilience, and safe food systems. This creates opportunities for solutions around sustainability reporting, environmental data integrations, traceability, and ESG communications aimed at funders, partners, and the public.

Recent Initiatives Program launches such as Farm Labor Stabilization and Protection Pilot and partnerships with USDA indicate a track record of programmatic expansion and implementation support. Sales opportunities exist for compliance workflows, workforce management integrations, and impact measurement services for large-scale pilot programs.

Brand & Events Active participation in high-profile forums (World Food Prize, Borlaug Dialogue) and media coverage suggest value in digital engagement, content marketing, event sponsorships, and analytics-driven outreach to policymakers, researchers, and industry stakeholders.