Targetable workforce Surehand offers access to nearly 40,000 workers and a skills-first matching approach, presenting a clear opportunity to upsell to industrial employers seeking rapid, qualified hires with reduced search friction.

Budget-friendly model The free access for workers combined with a fixed annual subscription for employers and unlimited searches positions Surehand as a cost-effective recruitment alternative, ideal for cost-conscious staffing buyers facing high turnover.

Industry focus With a specialization in industrial trades and labor shortages, there is potential to expand into manufacturing, construction, and maintenance accounts that are actively seeking reliable skilled trades, aligning with buyer pain points around time-to-fill and skill fit.

Traction signals Recent growth milestone and the #Rock the Trades movement indicate momentum and brand awareness, suggesting opportunities to partner with vocational programs, unions, or trade schools and accelerate pilot programs with target employers.

Tech-enabled advantage Utilizing analytics and UX tools (Fullstory, Hotjar, AWS, Google Cloud) can be leveraged to demonstrate faster time-to-hire and higher quality matches to potential clients, creating a compelling value proposition for enterprise buyers wary of inefficiency.