Growing Event Attendance With biannual trade shows attracting buyers from the US, Caribbean, Central and South America, and globally, there are ongoing opportunities to connect with a diverse and evolving customer base in the watersports, surf, skate, and resort sectors.

Digital Engagement Platforms The launch of the CONNECT tool in 2022 demonstrates an emphasis on enhancing digital connections between buyers and brands, presenting opportunities for tech-savvy companies to leverage tailored networking and lead generation solutions.

Industry Focus Expansion Recent initiatives like the Waterfest and Bluewater categories indicate a strategic focus on niche lifestyle segments such as offshore fishing and coastal lifestyle brands, opening doorways for targeted product offerings.

Stable Revenue Base Operating within a modest revenue range of up to $10 million, Surf Expo presents opportunities for emerging brands seeking to expand their presence within a specialized wholesale marketplace.

Leadership and Innovation The promotion of newly appointed show director Nikki Houston Duroe reflects a drive towards innovative event management and increased engagement, which can be leveraged to introduce new products and partnership opportunities.