IP incubation Surge Licensing specializes in IP incubation and multi-platform licensing, presenting a sales angle for partners seeking end-to-end brand development and co-branded entertainment or consumer product opportunities.

Fan experience focus The emphasis on continuous engagement and enhancement of the fan experience offers a selling point to brands aiming to improve audience loyalty, merch adoption, and cross-media monetization.

Legacy and scale With a long history dating to 1986 and a track record including TMNT, Surge demonstrates proven capability to scale franchises, suggesting collaboration potential for mature brands seeking revitalization or expansion.

Recent clients Current and past clients span kids, wellness, and entertainment spaces (Spy Ninjas, Feisty Pets, Munchkin, Cosmic Kids Yoga), indicating a broad licensing network and cross-industry partnership opportunities.

Tech and data Use of Microsoft 365, Google Cloud, New Relic and analytics tools signals a data-driven approach to licensing and brand management, which can translate into measurable performance metrics for potential licensees.