Surge Licensing
Entertainment ProvidersNew York, United States2-10 Employees
Surge Licensing, Inc. is an entertainment agency that specializes in incubating intellectual properties, licensing, and developing entertainment across media and consumer products. It treats brands as assets and aims to maximize their longevity and audience engagement through strategic licensing and media development. Based in Jericho, New York, the firm operates with a small team and has a history dating back to 1986 as a pioneer of multi-media licensing strategies, including work that contributed to the discovery and launch of the Teenage Mutant Ninja Turtles. Its client roster includes Spy Ninjas by Chad Wild Clay and Vy Qwaint, Feisty Pets (WMC), Munchkin (Steve Jackson Games), Thimblestump Hollow, Cosmic Kids Yoga, WhatsItsFace, and others, reflecting a varied range of entertainment properties. Surge adopts an IP-as-an-asset approach, focusing on brand management to establish a presence across platforms and maintain fan engagement, while providing consulting services for major media companies.