Surge Licensing

Entertainment ProvidersNew York, United States2-10 Employees

Clients: Spy Ninjas by Chad Wild Clay and Vy Qwaint, Feisty Pets (WMC), Munchkin (Steve Jackson Games), Thimblestump Hollow, Cosmic Kids Yoga, WhatsItsFace and many more.

Surge Licensing, Inc. is a renowned IP incubation, Licensing and Entertainment agency known for its ability to manage and grow brands into multi-­‐‑platformed entertainment, media and consumer product franchises.

Through strategic licensing and media development, Surge nurtures brands while maintaining its core value -­‐‑ Continuous Engagement and Enhancement of the Fan Experience.

Surge takes an “IP as an asset” approach, whereby brand management and development is implemented with the intention of maximizing brand longevity and establishment in the market place.

Surge was established in 1986 as one of the pioneers in developing a multi-­‐‑media strategy (driver) approach to product licensing through the development and targeted marketing of unique and compelling entertainment. Throughout our history we have pioneered or challenged conventional practices by venturing into non-­‐‑traditional areas that most would never conceive. An example of this was our discovery, licensing and 27 years of management of an obscure comic book entitled “Teenage Mutant Ninja Turtles (TMNT)” which we un-­‐‑ equivocally are credited for its discovery, brand launch, marketing, and management and entertainment developer of. With over 600 licensees worldwide we grew the TMNT’s into a global phenomena generating over $3 Billion Dollars in annual licensing and entertainment revenue ultimately revolutionizing the industry. Founded by Mark Freedman who is a veteran licensing and entertainment agent, Surge Licensing continues to build brands, produce entertainment franchises and acts as a consultant for some of the worlds largest media companies.

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