Retail Partnerships The Brand Liaison has demonstrated success creating licensed product lines and in-store activations with retailers, such as Bass Pro. This presents a clear path to pursue additional retailer collaborations across sporting goods, fashion and lifestyle brands to accelerate licensing revenue through co-branded products and store programs.

NA Licensing Growth Recent North America licensing activity with Savile Row signals strong demand from luxury brands to enter or expand in the region. Position the agency to target European and other international brands seeking NA market entry, offering end-to-end licensing management and co-branding strategies.

Gaming Activations Recent partnerships and activations built around gaming experiences show strong potential for automotive, confectionery and entertainment IPs. Propose expanded gaming-driven campaigns, interactive experiences, and cross-media tie-ins to bring upcoming launches and anniversaries to life.

Event Tech The Toy Fair app launch demonstrates the firm’s capability to develop event tech and improve exhibitor discovery and engagement. Offer branded event apps, digital showrooms, and data-enabled activation tools to brands launching new products or expanding presence at trade shows.

Portfolio Growth With a versatile licensing and brand management offering for licensors and licensees, there is meaningful opportunity to broaden the portfolio across categories, upsell accompanying services such as brand strategy and partnerships, and accelerate wallet share with existing clients.