Strong Industry Presence Surplus Record serves as a comprehensive and authoritative platform in the surplus machinery industry, attracting over 1,100 advertisers and maintaining a daily-updated directory of more than 70,000 assets. This broad reach presents significant cross-selling and partnership opportunities with equipment manufacturers and industrial service providers.

Targeted Digital Advertising With a tech stack that includes Google Ads Conversion Tracking and Bing Ads, Surplus Record effectively leverages digital marketing to attract industrial buyers and sellers. Companies offering complementary machinery or industry solutions can capitalize on this digital footprint for targeted advertising campaigns.

Expanding Market Segment The company's revenue range of 1 million to 10 million dollars indicates a growth phase within the industrial surplus sector. This growth provides opportunities to introduce value-added services, such as equipment inspection, financing, or logistics, to further engage its active buying and selling community.

Limited Competition Focus Compared to larger players like Ritchie Bros. and Liquidity Services, Surplus Record's niche focus on industrial machinery and localized directory model presents an opportunity for specialized B2B solutions, including equipment appraisal, remarketing services, or targeted industry insights to support its core users.

Established Market Trust With a history dating back to 1924, Surplus Record has built long-term credibility and industry recognition. Partnering with or offering complementary services to this trusted platform can facilitate entry into its network of industrial buyers and sellers highly engaged in surplus asset transactions.