Insights

Strong Retail Presence SWAG supplies to over a hundred retail outlets across the UK and Ireland, including prominent partners like John Lewis, Argos, and TK Maxx, demonstrating its extensive distribution network and opportunities to expand product placements within established retail channels.

Niche Market Focus The company specializes in branded products across sports, accessories, gadgets, and lifestyle categories, which aligns well with brands seeking targeted promotional merchandise and B2B gift solutions to boost brand visibility and customer engagement.

Growing Promotional Segment SWAG’s significant role as a top supplier for promotional merchandise and its recognition as a leading distributor through awards and rankings suggest ongoing opportunities in the marketing and branding sector, especially with companies looking to enhance loyalty programs.

Market Expansion Potential With a strong focus on the UK, Ireland, and Europe, SWAG presents opportunities for sales expansion into new geographic markets that are already familiar with its product categories and distribution channels.

Digital and Tech Savvy Utilizing platforms like Shopify and Mailchimp indicates a digital-forward approach, allowing for targeted online sales campaigns and direct marketing efforts to attract new clients and strengthen relationships within the promotional and retail sectors.

Similar companies to SWAG

SWAG Tech Stack

SWAG uses 8 technology products and services including Shopify, Mailchimp, Font Awesome, and more. Explore SWAG's tech stack below.

  • Shopify
    E-commerce
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • Cloudflare Bot Management
    Security
  • CivicTheme
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Twitter
    Widgets
  • Google Plus
    Widgets

Media & News

SWAG's Email Address Formats

SWAG uses at least 1 format(s):
SWAG Email FormatsExamplePercentage
First@swagdistribution.co.ukJohn@swagdistribution.co.uk
36%
First.Last@swagdistribution.co.ukJohn.Doe@swagdistribution.co.uk
19%
FLast@swagdistribution.co.ukJDoe@swagdistribution.co.uk
9%
First@swagdistribution.co.ukJohn@swagdistribution.co.uk
36%

Frequently Asked Questions

Where is SWAG's headquarters located?

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SWAG's main headquarters is located at Unit 2-4, Shenstone Trading Estate Halesowen, West Midlands B63 3XB, GB. The company has employees across 1 continents, including Europe.

What is SWAG's stock symbol?

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SWAG is a publicly traded company; the company's stock symbol is SWAG.

What is SWAG's official website and social media links?

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SWAG's official website is swagdistribution.co.uk and has social profiles on LinkedIn.

What is SWAG's NAICS code?

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SWAG's NAICS code is 42 - Wholesale Trade.

How many employees does SWAG have currently?

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As of September 2025, SWAG has approximately 16 employees across 1 continents, including Europe. Key team members include Director: J. D.Director: R. L.Operations Manager: J. W.. Explore SWAG's employee directory with LeadIQ.

What industry does SWAG belong to?

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SWAG operates in the Wholesale industry.

What technology does SWAG use?

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SWAG's tech stack includes ShopifyMailchimpFont AwesomeCloudflare Bot ManagementCivicThemeHTTP/3TwitterGoogle Plus.

What is SWAG's email format?

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SWAG's email format typically follows the pattern of First@swagdistribution.co.uk. Find more SWAG email formats with LeadIQ.

When was SWAG founded?

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SWAG was founded in 2012.

SWAG

WholesaleUnited Kingdom11-50 Employees

SWAG Distribution is passionate about delivering quality, on-trend products to the best retailers and consumer target markets in the UK, Ireland and Europe. 

We are brand owners and guardians of some of the top brands in many retail categories. Our flexible approach for brands to distribute B2B and retail B2C in the UK means we can always agree on a commercial solution that suits brand owners leading to successful long-term relationships. 

SWAG stands for the categories we cover: 
Sports & Schools
What Kids Want
Accessories & Lifestyle 
Gadgets

SWAG supplies hundreds of retailer doors all over the UK and Ireland from our 62,000 ft² Headquarters in Birmingham UK which houses our state-of-the-art Distribution Centre, Department Offices and Retail Superstore Showroom. 
Some of our retail partners over the last 8 years have included John Lewis, The Entertainer, Smyths Toys, ASOS, Urban Outfitters, Boots, TopShop, SkinnyDip, Argos, Halfords, Ryman, Robert Dyas, Decathlon, Red5, Menkind, TK Maxx, B&M, The Range and a database of 100's of Independent Stores supplied by our B2B website. 

SWAG is the Official PopSockets Fashionista Supplier of the Year. We launched the brand back in 2015 in the UK and are still the go-to supplier for Trade B2B & and promotional merchandise sales. 

SWAG is a proud member of the British Promotional Merchandise Association (BPMA). We are consistently in the top 3 searched-for product and supplier statistics. 

SWAG showcases sports products and equipment to over 22,000 schools in the UK to help promote active lifestyles for kids. 

For more information about how we could work together, please feel free to get in touch at sales@swagdistribution.co.uk or give our head office a call on 0121 389 1092.

Section iconCompany Overview

Headquarters
Unit 2-4, Shenstone Trading Estate Halesowen, West Midlands B63 3XB, GB
Stock Symbol
SWAG
NAICS Code
42 - Wholesale Trade
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    SWAG's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    SWAG's revenue is estimated to be in the range of $1M

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