Insights

Strategic Conservation Swarovski Optik's active investment in biodiversity through the purchase of rainforest assets highlights an opportunity to promote eco-friendly and sustainable product lines to environmentally conscious customers and organizations that value conservation efforts.

Innovative Product Launches Recent product launches such as the NL Pure 42 binoculars in distinctive colors and thermal devices like the TX Encounter demonstrate the company's focus on high-tech, premium optics, suggesting potential for upselling premium accessories and complementary technology solutions.

Partnership Expansion Collaborations with luxury resorts like Hotel Three Sixty and Montauk's Marram resort indicate opportunities to target the hospitality and luxury travel markets with tailored offerings of high-quality optics for exclusive experiences.

Market Leadership With a revenue range between 100 million and 1 billion dollars and a long-standing reputation in premium sports optics, Swarovski Optik is well-positioned to expand into emerging markets such as conservation-focused technology or integrated outdoor experiential solutions.

Customer Engagement Their strong brand presence and recent innovations suggest avenues for engaging end-users through experiential marketing events, educational programs, and strategic partnerships with outdoor and nature-focused organizations to drive sales and brand loyalty.

Similar companies to Swarovski Optik

Swarovski Optik Tech Stack

Swarovski Optik uses 8 technology products and services including Zipkin, Facebook Pixel, AutoCAD, and more. Explore Swarovski Optik's tech stack below.

  • Zipkin
    Analytics
  • Facebook Pixel
    Analytics
  • AutoCAD
    Cad & Graphics
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Python
    Programming Languages
  • X-XSS-Protection
    Security
  • Microsoft IIS
    Web Servers

Media & News

Swarovski Optik's Email Address Formats

Swarovski Optik uses at least 1 format(s):
Swarovski Optik Email FormatsExamplePercentage
First.Last@swarovskioptik.comJohn.Doe@swarovskioptik.com
93%
First@swarovskioptik.comJohn@swarovskioptik.com
4%
Last@swarovskioptik.comDoe@swarovskioptik.com
2%
FLast@swarovskioptik.comJDoe@swarovskioptik.com
1%

Frequently Asked Questions

Where is Swarovski Optik's headquarters located?

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Swarovski Optik's main headquarters is located at Daniel-Swarovski Strasse 70, Absam, 6067, AT. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Swarovski Optik's official website and social media links?

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Swarovski Optik's official website is swarovskioptik.com and has social profiles on LinkedIn.

What is Swarovski Optik's NAICS code?

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Swarovski Optik's NAICS code is 31-33 - Manufacturing.

How many employees does Swarovski Optik have currently?

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As of October 2025, Swarovski Optik has approximately 501 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer North America: R. W.Chief Marketing & Sales Officer, Member Of The Executive Board: P. C.Chief Operations Officer: T. H.. Explore Swarovski Optik's employee directory with LeadIQ.

What industry does Swarovski Optik belong to?

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Swarovski Optik operates in the Manufacturing industry.

What technology does Swarovski Optik use?

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Swarovski Optik's tech stack includes ZipkinFacebook PixelAutoCADOpen GraphGoogle Fonts APIPythonX-XSS-ProtectionMicrosoft IIS.

What is Swarovski Optik's email format?

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Swarovski Optik's email format typically follows the pattern of First.Last@swarovskioptik.com. Find more Swarovski Optik email formats with LeadIQ.

When was Swarovski Optik founded?

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Swarovski Optik was founded in 1949.
Swarovski Optik

Swarovski Optik

ManufacturingAustria501-1000 Employees

For the love of nature 
SWAROVSKI OPTIK is a family business, with strong roots in Tyrol, an area of exceptional beauty. We consider it our duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. We strive to encourage people to discover the world’s beauty with the eyes of the hawk and enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments. 

Quality through highest precision 
Since the founding of our company in 1949, we have committed ourselves to the development and production of long-range sports optics of the highest precision and optical luminosity, which will give pleasure for generations to come because of their quality, longevity, and value retention. 

At the heart of our business – people 
We take our corporate social responsibility seriously. Our work culture is based on tolerance and appreciation. All members of the SWAROVSKI OPTIK family promote a culture of openness, trust, and respect for the dignity of each individual. The goal is to build sustainable, long-term relationships based on mutual understanding. The company is strongly committed to ensure employee satisfaction and health. Securing jobs on a long-term basis is a core element of the company’s strategy.

Section iconCompany Overview

Headquarters
Daniel-Swarovski Strasse 70, Absam, 6067, AT
NAICS Code
31-33 - Manufacturing
Founded
1949
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Swarovski Optik's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Swarovski Optik's revenue is estimated to be in the range of $100M$250M

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