Insights

Luxury Brand Portfolio Swatch Group boasts a diverse portfolio of luxury watch and jewelry brands, including prestigious names like Breguet, Omega, and Longines. Leveraging this broad range of brands presents an opportunity to cater to varied customer preferences and capture a larger market share within the luxury goods sector.

Innovation and Heritage The recent launch of the 'MoonSwatch 1965' and other innovative products demonstrates Swatch Group's commitment to blending heritage with cutting-edge technology. Emphasizing these innovative offerings can attract tech-savvy customers seeking unique and iconic timepieces, creating potential for increased sales and brand loyalty.

Global Expansion Strategy With the opening of new stores in strategic locations like Sweden, Swatch Group is actively expanding its global footprint. This expansion presents an opportunity to tap into new markets, increase brand visibility, and drive sales by reaching a wider audience of affluent consumers looking for luxury watches and jewelry.

Competitor Positioning Competing with brands like Breitling and Rolex, Swatch Group's positioning in the luxury watch market is noteworthy. Understanding how Swatch Group's offerings, such as the Omega brand, stack up against competitors can help sales teams differentiate products, showcase unique selling points, and win over customers looking for premium timepieces.

Strategic Partnerships and Collaborations Engaging in strategic partnerships and collaborations, such as the one with the Olympic Games as the official timekeeper, enhances Swatch Group's brand reputation and visibility. Leveraging these partnerships to create limited-edition collections or exclusive collaborations can drive sales by appealing to collectors, enthusiasts, and fans of both the brand and the partnered entities.

Swatch Group Tech Stack

Swatch Group uses 8 technology products and services including Wix, Prometheus, Shopify, and more. Explore Swatch Group's tech stack below.

  • Wix
    Content Management System
  • Prometheus
    Data Management
  • Shopify
    E-commerce
  • SAP GRC
    Governance, Risk And Compliance
  • C++
    Programming Languages
  • Adobe Flash
    Programming Languages
  • XSLT
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Swatch Group's Email Address Formats

Swatch Group uses at least 1 format(s):
Swatch Group Email FormatsExamplePercentage
First.Last@swatchgroup.comJohn.Doe@swatchgroup.com
93%
Last.First@swatchgroup.comDoe.John@swatchgroup.com
3%
FL@swatchgroup.comJD@swatchgroup.com
2%
First.Middle@swatchgroup.comJohn.Michael@swatchgroup.com
2%

Frequently Asked Questions

Where is Swatch Group's headquarters located?

Minus sign iconPlus sign icon
Swatch Group's main headquarters is located at Seevorstadt 6 Biel, Berne 2502 CH. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Swatch Group's phone number?

Minus sign iconPlus sign icon
You can contact Swatch Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swatch Group's official website and social media links?

Minus sign iconPlus sign icon
Swatch Group's official website is swatchgroup.com and has social profiles on LinkedIn.

How much revenue does Swatch Group generate?

Minus sign iconPlus sign icon
As of April 2025, Swatch Group's annual revenue reached $5B.

What is Swatch Group's NAICS code?

Minus sign iconPlus sign icon
Swatch Group's NAICS code is 335314 - Relay and Industrial Control Manufacturing.

How many employees does Swatch Group have currently?

Minus sign iconPlus sign icon
As of April 2025, Swatch Group has approximately 19K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: N. H.CFO: A. D.CFO: N. A.. Explore Swatch Group's employee directory with LeadIQ.

What industry does Swatch Group belong to?

Minus sign iconPlus sign icon
Swatch Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does Swatch Group use?

Minus sign iconPlus sign icon
Swatch Group's tech stack includes WixPrometheusShopifySAP GRCC++Adobe FlashXSLTX-Content-Type-Options.

What is Swatch Group's email format?

Minus sign iconPlus sign icon
Swatch Group's email format typically follows the pattern of . Find more Swatch Group email formats with LeadIQ.
Swatch Group

Swatch Group

Retail Luxury Goods and JewelryBerne, Switzerland10001+ Employees

The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 16 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. The Group’s production companies also supply movements and components to third-party watchmakers. 

The Swatch Group Ltd is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. With its watch brands, it is also a leader in the field of sports event timing as official timekeeper and data-handler of most of the Olympic Games of the last decades and major international sports events. 

The Swatch Group Ltd has a unique emotional culture. Beauty and emotions in watches are as much part of it as high-tech, quality and added value on the customer’s wrist. Both, emotional poetry and innovation play an active part in the commitment to its customers. The Swatch Group Ltd was founded in 1983, by Nicolas G. Hayek. It grew out of the merger of two big Swiss watch groups, ASUAG and SSIH. The Group has since shown steady growth in key financials, leading to records. Today Swatch Group employs more than 32'000 persons in over 50 countries.

Discover the Swatch Group brands… 
Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. 

For more jobs please visit our website.

Section iconCompany Overview

Headquarters
Seevorstadt 6 Biel, Berne 2502 CH
Phone number
NAICS Code
335314 - Relay and Industrial Control Manufacturing
Employees
10001+

Section iconFunding & Financials

  • $1B

    Swatch Group's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Swatch Group's revenue is in the range of $1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.