Swedish Hasbeens

Retail Apparel and FashionStockholm, Sweden11-50 Employees

Swedish Hasbeens is one of Sweden's most international fashion brands with shoes, bags and accessories being distributed in 25 countries and over 300 stores ranging from major chains like Urban Outfitters, Anthropologie, Free People and independent stores like Merci (Paris), Personell (NY), 14oz (Berlin) to larger department stores like Selfridges, Nordstrom, Bloomingdales, La Rinascente, NK, El Corte Ingles and online retailers like Amazon, Zappos and ASOS. 

The story started in 2006 when Emy came across 300 pairs of ’70s clogs in a factory basement that were ripe for revival. From there, she recreated the high quality wooden heel and vegetable tanned leather upper to create a range of shoes with immediate appeal, and also comfortable to wear. Hasbeens now has an international cult following, having been worn around the world by great fans the likes of Sarah Jessica Parker, Sienna Miller, Kristen Wiig, Julianne Moore, Lana Del Rey, Kylie Minogue, Cloë Sevigny, Robyn, First Aid Kit, Maggie Gyllenhaal and more.

Hasbeens know sometimes you have to move back to be able to move forward. Forward to freedom and courage that is shown in action and in what we wear and define ourselves as. Great things never die!

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