Market Presence Swim Things is a mid-sized Kansas City area builder and retailer, serving multiple suburban markets (Blue Springs, Lees Summit, Leawood, Overland Park, Liberty) with a showroom and in-house pool contracting. This suggests opportunities for regional expansion pitches, partnerships with local contractors, and show-room driven upsell of maintenance products and accessories.

Full-Service Offering The company combines pool construction with an extensive in-store inventory of floats, accessories, chemicals, cleaners and filters, plus maintenance services. This enables cross-sell and bundle opportunities, such as maintenance plans, seasonal product packages, and financing options for new pool installations.

Digital & Tech Utilizes Google Ads, live chat, a shopping cart, Stripe payments, YouTube, and cloud hosting, indicating readiness for digital marketing campaigns, e-commerce enhancements, and enhanced lead capture through the website. This supports targeted PPC offers for seasonality and pool maintenance renewals.

Growth Signal Annual revenue in the $10–$25 million range and a staff size of 11–50 position Swim Things as a scalable mid-market player. Opportunities exist to sell B2B services such as procurement partnerships, vendor financing, or software tools to streamline operations and customer relationship management as they scale.

Competitive Position Ranked among top 50 national pool companies with a diversified product mix and local market focus. This indicates potential value in premium product offerings, loyalty programs, or exclusive distribution partnerships to differentiate from larger retail players and to capture more market share in the Kansas City metro.