Global expansion Speedo is expanding its North American footprint, relocating headquarters to Long Beach ahead of the 2028 Los Angeles Olympics, which presents cross-border sales opportunities, channel alignment with retailers, and enhanced regional marketing collaborations.

Tech augmentation Recent launches of SpeedoIQ wearable and heightened competitor activity in smart swim tech indicate a ripe opening for partnerships in fitness data integration, API-enabled devices, and retail tech pilots that showcase connected swim experiences.

Ambassador leverage With high-profile global ambassadors and a track record of collaboration, there are opportunities to co-create premium product lines or limited drops with influencers and studios, accelerating brand storytelling and premium SKU adoption.

Sustainability & inclusion Speedo’s sustainability push and inclusive swimming initiatives offer a pathway to co-develop eco-friendly product innovations, recycled material programs, and community engagement campaigns that resonate with sustainability-minded retailers and sport programs.

Strategic partnerships The company’s ownership by Pentland Brands and multi-channel distribution in over 170 countries open doors for B2B collaborations in wholesale, licensing, and tech-enabled retail services, including pop-ups, promotions, and data-sharing alliances.