Global expansion Speedo is expanding its North American footprint with a relocation of its North American headquarters to Long Beach, California in preparation for the 2028 Los Angeles Olympics, signaling increased regional investment and potential for localized account management, wholesale partnerships, and retailer collaborations.

Athlete partnerships Recent high-profile ambassador announcements, including Léon Marchand as Global Ambassador, indicate a strategy centered on elite athlete endorsements which can be leveraged to upsell premium product lines, co-branded marketing, and sponsorship packages for retailers targeting competitive swimmers.

Media collaborations Strategic collaborations with Illumination for the film Minions & Monsters present cross-market exposure opportunities and co-branded product drops or limited editions that retailers can capitalize on to drive foot traffic and interest in swimwear lines.

Community & accessibility The #makewaves initiative emphasizes inclusivity and community outreach, presenting opportunities to position Speedo as a purpose-driven brand in bids for school, club, and local swim programs, as well as partnerships with gyms, community centers, and municipal programs.

Digital and e-commerce readiness Active use of e-commerce and marketplace channels (Amazon, Markmonitor) alongside diverse tech stack tools suggests potential for retailer onboarding programs, internal marketing automation, and B2B tech-enabled sales motions to streamline orders, replenishment, and partner shelf presence.