Geographic Expansion Opportunities Swimco’s recent expansion into Vancouver and Haiti presents an opportunity to tailor sales strategies toward new retail locations and regional markets, focusing on localized marketing efforts and supply chain optimization to support ongoing growth.

E-commerce Growth Potential With a robust online presence and the use of digital tools like Hotjar and Microsoft Clarity, there is potential to expand digital marketing efforts and improve online shopping experiences, increasing conversions and sales across increasingly connected customers.

Market Segment Expansion Swimco operates within the swimwear retail niche, which can be complemented by partnering with complementary brands such as resort wear or activewear to diversify product offerings and attract a broader customer base.

Customer Engagement Focus Leveraging its emphasis on positive customer relationships and a family-oriented brand image, Swimco could benefit from personalized marketing solutions and loyalty programs designed to enhance repeat business and deepen customer loyalty.

Competitive Positioning As a mid-sized retailer with revenue between 10M-25M, Swimco can capitalize on its family-owned appeal and community presence to build stronger regional partnerships, increase brand loyalty, and differentiate from larger international competitors through personalized service.