Insights

Rapid Expansion Opportunities With the successful launch of studios in Cape Town, Johannesburg, and New York City, there is a clear momentum for further geographic expansion. Potential markets with a strong fitness culture and demand for high-intensity workouts present opportunities for new studio openings or franchising partnerships.

Tech-Driven Engagement Switch utilizes a technology stack that supports engaging, dynamic workout content, which can be leveraged further by integrating personalized fitness apps, virtual classes, or digital memberships to enhance customer retention and attract tech-savvy clients.

Market Positioning Operating in a competitive landscape with brands like Orangetheory Fitness and Peloton, Switch can focus on distinct branding that emphasizes its unique choreography and community-oriented approach to differentiate itself and attract fitness enthusiasts seeking innovative, enjoyable workouts.

Membership Growth Potential With current revenue estimates between 1M and 10M and a dedicated instructor-led format, there is a significant upside opportunity by expanding membership bases, offering corporate wellness collaborations, or developing tiered membership packages tailored to different customer needs.

Partnership & Franchising The company's proven model and expanding footprint present a compelling case for strategic partnerships, franchising opportunities, or licensing arrangements with gyms, wellness centers, and corporate clients to accelerate growth and diversify revenue streams.

Switch Playground Tech Stack

Switch Playground uses 8 technology products and services including WordPress, MySQL, jQuery, and more. Explore Switch Playground's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • PHP
    Programming Languages
  • Apache
    Web Servers

Media & News

Switch Playground's Email Address Formats

Switch Playground uses at least 1 format(s):
Switch Playground Email FormatsExamplePercentage

Frequently Asked Questions

Where is Switch Playground's headquarters located?

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Switch Playground's main headquarters is located at 186 Bree Street Gardens Cape Town, Western Cape ZA. The company has employees across 2 continents, including AfricaNorth America.

What is Switch Playground's official website and social media links?

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Switch Playground's official website is switchplayground.com and has social profiles on LinkedIn.

What is Switch Playground's NAICS code?

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Switch Playground's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Switch Playground have currently?

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As of January 2021, Switch Playground has approximately 201 employees across 2 continents, including AfricaNorth America. Key team members include Instructor: N. S.Esthetician: K. B.. Explore Switch Playground's employee directory with LeadIQ.

What industry does Switch Playground belong to?

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Switch Playground operates in the Wellness and Fitness Services industry.

What technology does Switch Playground use?

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Switch Playground's tech stack includes WordPressMySQLjQueryjQuery MigrateVideo.jsModernizrPHPApache.

When was Switch Playground founded?

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Switch Playground was founded in 2014.
Switch Playground

Switch Playground

Wellness and Fitness ServicesWestern Cape, South Africa201-500 Employees

Switch is a precise choreographed total body workout, high intensity interval training (HIIT), rewritten and reproduced daily. You will never repeat a workout. At Switch the priority is not finding a new way to train but rather creating an intensely enjoyable workout where health and fitness are natural side-effects. 

Classes are run by highly trained instructors and assistants focused on ensuring participants’ form and functionality. The core team, the Switch Squad, our family, is what makes Switch so powerful. It is the heartbeat of the brand. 

Created by Steve Uria, Switch was born in Cape Town, South Africa. Following the success of the first studio, expansion lead to erecting new Playgrounds (studios) in Johannesburg and New York City.

Switch is more than just training. It’s about shifting gears, changing it up, and escaping the mundane, pushing from one station to the next with all the energy and vigour that your body can muster. It’s about pain today and strength tomorrow, a guided experience of training at its best.

Section iconCompany Overview

Headquarters
186 Bree Street Gardens Cape Town, Western Cape ZA
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Switch Playground's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Switch Playground's revenue is estimated to be in the range of $1M$10M

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