Swyft

RetailLondon, United Kingdom11-50 Employees

Swyft is what happens when you put a team of designers, craftsmen and a few fluffy marketing creatives together in a room on a Friday afternoon.

We knew customers just wanted great quality furniture that doesn't require a reenactment of that one sketch from Friends to get it through their front door. This got us thinking...what if furniture could arrive in compact, easy-to-handle boxes?

What happened next was a flurry of excitement. The designers started scribbling away, our craftspeople started to get technical and the marketing team made (and sipped) plenty of cups of tea until the Sofa In A Box concept was born; a sofa which could be delivered to your door in just 24 hours through the tightest of entranceways and assembled in minutes.

Fast-forward a few years down the line and we've been working hard to bring our customers even more pieces for their homes. June 2022 saw the first Swyft bed collection which followed the same core principles as our sofas did. With 9 models and counting, we're not stopping any time soon.

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