SAP Synergy Leverage Sybase's SAP connection to cross-sell within SAP-installed customer bases by combining database, analytics, and mobility offerings, accelerating adoption of integrated enterprise data solutions.

Mobility Advantage Highlight Sybase's enterprise and mobile software strengths to win organizations needing secure, reliable data mobilization for field teams and data-intensive apps across networks and devices.

Modernization Path Promote modernization of legacy Sybase deployments to modern SAP HANA and cloud-native platforms, tapping demand from large enterprises seeking scalable, future-ready data environments.

Reliability Focus Position as a trusted, security-first database leader, appealing to regulated industries with strict uptime and data protection requirements, supported by a track record of data reliability.

Partnership Strategy Capitalize on the competitive landscape by formulating a co-sell strategy with Microsoft and other ecosystem partners, highlighting Sybase’s SAP-integrated strengths to differentiate against Oracle and Microsoft SQL Server.