Acquisition Potential Sybase was acquired by SAP in 2010, showing a history of successful acquisitions. This indicates potential interest from larger companies seeking to expand their database, analytics, and mobility solutions.

Competitive Landscape Sybase competes with Oracle Corporation and Microsoft SQL Server, positioning it as a key player in the software development industry. Targeting customers of these competitors can be a sales opportunity for Sybase.

Strategic Partnerships By partnering with Microsoft, Sybase expanded its reach to PC-based operating systems. Leveraging partnerships with industry giants can create sales opportunities by tapping into a broader customer base.

Industry Recognition Sybase is recognized globally as a performance leader in data-intensive industries. Leveraging this reputation can be a strong selling point to attract customers looking for reliable and secure database solutions.

Mergers & Acquisitions With significant M&A history, like the acquisition by IBM, Sybase has been part of major industry deals. Leveraging this history can open doors for partnerships and sales opportunities with companies looking to expand their software portfolio.