Premier events venue Positioned as Australia’s leading business events venue with a waterfront Darling Harbour location, there is strong potential to upsell premium sponsorships, exclusive event packages, and high-profile conferences to attract marquee clients seeking prestige and visibility.

Extensive capacity Large-scale capabilities with multiple buildings, 30 flexible meeting rooms, and 30,000 square metres of exhibition space enable cross-selling multi-day conferences, trade shows, and hybrid events to organizations looking for end-to-end venue solutions.

Medium enterprise focus With 51-200 employees and revenue in the lower to mid-range brackets, target mid-market associations and regional corporations expanding into Sydney to drive recurring event business and long-term venue partnerships.

Growth through partnerships Potential to collaborate with adjacent hospitality, transport, and tourism partners to offer bundled experiences, sponsor itineraries, and incentive travel packages that increase average spend per attendee and elevate overall event value.

Competitive positioning Compared to peers with higher scale, emphasize agile customization, flexible room configurations, and intimate to large-audience options to win cost-conscious clients seeking tailored solutions without compromising venue quality.