Targeted ERP Expertise Synaptis specializes in training and end user adoption for major ERP projects (Oracle, Workday, SAP, and proprietary systems). Potential sales opportunity: position Synaptis as a strategic partner to ERP vendors and large enterprise clients undergoing system implementations or upgrades who require scenario-based, engaging learning solutions and UPK/Captivate/Articulate development.

SmallTeam Agility With 2-10 employees, Synaptis offers lean, responsive engagement for mid-size and enterprise projects seeking focused instructional design support without the overhead of large firms. Sales angle: highlight faster onboarding, flexible resourcing, and cost-effective customization for pilot programs or niche ERP modules.

Adoption Focus The company emphasizes end user adoption and navigation of complex systems through scenario-based training. Upsell opportunities include expanding to additional modules, certifications, and refresh training post-implementation to sustain user proficiency and reduce support tickets.

Tech Stack & Measurement Leveraging standard e-learning tools and platforms (Captivate, Articulate, Cloudflare, Google Tag Manager) and trust signals (Trustpilot) can be leveraged to showcase trackable learning outcomes. Sales approach: offer data-driven demonstrations of learner progress, completion rates, and ROI metrics to prospective clients.

Financial Viability & Growth Reported revenue range suggests a scalable services business with potential for larger enterprise engagements. Use this to target Fortune 1000-scale ERP programs through partnerships or referrals from consulting firms seeking specialized training vendors to augment large deployments.