Acquisition Synergy XMA Ltd's acquisition of Sync in 2024 creates channel synergies through XMA's reseller network, enabling cross selling of managed IT services, training, and hardware provisioning. This can support joint go to market efforts with education and enterprise customers, combining Sync's accreditation and training capabilities with XMA's hardware and distribution power.

Accreditation Advantage Multi vendor accreditations from Apple, Microsoft and Google position Sync as a trusted partner across ecosystems, enabling cross selling of services to customers seeking integrated, standards compliant IT support and training.

Education Focus Strong track record in digital workflows for Further Education signals growth opportunities in education markets. Sync can expand training and consultancy for FE and other education sectors, offering services such as assessment workflow improvements, universal design, and Apple device workflow enablement with Jamf Pro.

Device Management Capabilities in Jamf Pro, hardware support and repair, and Apple technical certification training indicate readiness to manage fleets of Apple devices for mid market organizations and schools, with provisioning and remote or on site support.

Marketing Enablement Marketing technology exposure via Microsoft Advertising, TikTok Pixel and Facebook points to opportunities to offer marketing tech optimization and analytics services alongside IT services, enabling clients to align technology operations with digital marketing initiatives.