Strategic acquisition Sync was acquired by XMA Ltd in January 2024, indicating an opportunity to align with a larger reseller network and leverage cross-sell of IT services, Apple and other vendor accreditations, and managed services.

Apple and vendor focus As an accredited partner with Apple, Microsoft, Google and other vendors, Sync presents a pathway to expand enterprise grade deployments, device management, and training services for clients seeking certified support and certification programs.

Dev and training services With offerings in training and consultancy across Apple technical certification and Adobe, plus technical support across devices and ecosystems, there is potential to upsell enterprise training contracts and certification programs for education, SMBs, and corporate clients.

Digital workflow expertise Past initiatives to introduce digital workflows in further education and classroom settings position Sync to target educational institutions and public sector entities seeking workflow optimization, assessment and feedback solutions, and device integrations.

Growth and hiring signals Recent staffing movements and an established revenue range indicate a scalable services model with room to expand managed services, onboarding support, and technical staffing for client projects—a fit for MSP-style engagements and long-term services agreements.