Growth through renewables Synergy is actively expanding its renewable portfolio, including wind projects in Kondinin and Narrogin wind farm arrangements. This presents sales opportunities around wind turbine maintenance services, equipment supply, project financing partnerships, and long-term PPA (power purchase agreement) negotiation for industrial and commercial customers seeking green energy.

Public ownership leverage As a state-owned utility with government ownership, Synergy may prioritize stable, large-scale energy projects and strategic partnerships. Business development can target structured utility-scale procurement, infrastructure modernization programs, and integrated energy solutions that align with WA government energy commitments.

Expansion beyond WA Recent facility expansions to Western Australia and international nods indicate a broader growth footprint. Opportunities exist to offer scalable software, advisory, and engineering services that support cross-border project execution, asset management, and compliance for multi-region operations.

Digital and security focus A noted data breach claim highlights heightened emphasis on cybersecurity and data governance. This creates demand for enterprise IT services, secure cloud adoption, risk assessment, and incident response solutions tailored to utilities with sensitive customer data.

Strategic leadership changes Board and chair appointments signal governance evolution. This presents an opening to engage on enterprise solutions that support governance, risk, and compliance software, as well as strategic consulting for large-scale energy projects and stakeholder reporting.