Renewable expansion Synergy is actively expanding into renewable energy with wind farm projects in Narrogin and Scott River, signaling growing opportunities to upsell or bundle renewable energy goods, storage, and sustainability advisory services to large commercial and industrial customers seeking green energy and ESG alignment.

Public ownership leverage As a government-owned utility serving over one million customers, Synergy may favor long-term, stable contracts and collaborative pilots with local businesses and public sector entities, creating opportunities for structured energy contracts, demand response programs, and energy management solutions.

Data and security focus Recent data breach concerns highlight a need for robust data protection and cybersecurity services; offering identity governance, vendor risk management, and secure energy data collaboration platforms could address potential risk areas for Synergy and its customers.

Leadership and governance Board appointments and governance activity suggest emphasis on strategic oversight; target executive outreach for strategic partnerships in grid modernization, analytics, and large-scale distributed generation projects aligned with Western Australia’s energy future.

Technology modernization The current tech stack includes Power BI, SAP, IBM SPSS, and web technologies; there is a market opportunity to propose integrated analytics, predictive maintenance, and enterprise data platform upgrades to optimize generation asset performance and customer experience.