Security partnership SysGen recently partnered with Sophos to deploy Sophos MDR as the security backbone, indicating an openness to managed security services and SOC-related offerings. This suggests a potential selling point for expanded security solutions, threat monitoring, and incident response services.

MSP recognition The firm has repeatedly been named a top performing MSP by Channel Futures (2022, 2023, 2024), signaling credibility and established process maturity. Leverage this to approach mid-market clients seeking proven MSP capability, with opportunities to upsell premium managed services, security, and cloud optimization.

Growing leadership Promotion of Ryan Richardet to CEO in 2023 indicates strategic leadership and potential new growth initiatives. This can be used to position new offerings aligned with leadership-driven growth plans, such as cloud migrations, modern workplace, and data analytics services.

Regional footprint Headquartered in Calgary with offices in Edmonton, Red Deer, and the Okanagan shows a strong regional presence in Western Canada. Target small to mid-sized regional businesses in these markets for IT outsourcing, network optimization, and local support services with scalable MSP packages.

Strategic alliances Active partnerships with Microsoft, Lenovo, and Datto Kaseya among others imply familiarity with enterprise-grade ecosystems. This creates opportunities to cross-sell and implement integrated solutions around Microsoft 365/Azure, device management, backup, and remote monitoring for SMBs.